Bank Alfalah’s ‘Swipe to Win’ campaign
Bank Alfalah, one of the leading commercial banks in Pakistan, conducted the first lucky draw ceremony of its ‘Swipe to Win’ campaign in Karachi. The promotion, which began in July this year continued till the end of September, 2011. It offered various exciting prizes for Bank Alfalah’s Visa credit and debit card customers, who use their cards to purchase products and services during the campaign period.
Speaking on the occasion of the 1st lucky draw, CEO of Bank Alfalah, Sirajuddin Aziz said, “Bank Alfalah has always taken initiatives to offer its valued customers friendly services and promotions that encourage the use of plastic money which is secure and convenient. In continuation with our marketing initiatives, we have launched this exciting scheme for our valued customers. I am very pleased to present these gifts to the lucky winners and we, at Bank Alfalah, will continue our efforts to hold more such promotions for our valued customers.”
The first lucky draw had 2088 total winners from all over the nation. Bank Alfalah strives to let its customers enjoy spending 1,000 rupees or more through their cards and therefore encourages all its Visa credit and debit card customers to keep spending more to be able to win more prizes through the Bank’s lucky draw campaigns