Bank Alfalah’s ‘Swipe to Win’ cam­paign

Enterprise - - News -

Bank Alfalah, one of the lead­ing com­mer­cial banks in Pak­istan, con­ducted the first lucky draw cer­e­mony of its ‘Swipe to Win’ cam­paign in Karachi. The pro­mo­tion, which be­gan in July this year con­tin­ued till the end of Septem­ber, 2011. It of­fered var­i­ous ex­cit­ing prizes for Bank Alfalah’s Visa credit and debit card cus­tomers, who use their cards to pur­chase prod­ucts and ser­vices dur­ing the cam­paign pe­riod.

Speak­ing on the oc­ca­sion of the 1st lucky draw, CEO of Bank Alfalah, Si­ra­jud­din Aziz said, “Bank Alfalah has al­ways taken ini­tia­tives to of­fer its val­ued cus­tomers friendly ser­vices and pro­mo­tions that en­cour­age the use of plas­tic money which is se­cure and con­ve­nient. In con­tin­u­a­tion with our mar­ket­ing ini­tia­tives, we have launched this ex­cit­ing scheme for our val­ued cus­tomers. I am very pleased to present these gifts to the lucky win­ners and we, at Bank Alfalah, will con­tinue our ef­forts to hold more such pro­mo­tions for our val­ued cus­tomers.”

The first lucky draw had 2088 to­tal win­ners from all over the na­tion. Bank Alfalah strives to let its cus­tomers en­joy spend­ing 1,000 ru­pees or more through their cards and there­fore en­cour­ages all its Visa credit and debit card cus­tomers to keep spend­ing more to be able to win more prizes through the Bank’s lucky draw cam­paigns

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