Post-ser­vices era

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Ti­tle: The Ex­pe­ri­ence Econ­omy: Work Is The­ater and Ev­ery Busi­ness a Stage Author: B. Joseph Pine

Pub­lisher: Har­vard Busi­ness Press Price: $21.75

No. of pages: 272

As the past years have wit­nessed a boom in ser­vice econ­omy, Pine and Gil­more have ar­gued that this ser­vice econ­omy is about to be su­per­seded by ‘Ex­pe­ri­ence econ­omy’. The au­thors have ex­plained that in or­der to stay in the com­pet­i­tive loop of goods and ser­vices, busi­nesses need to learn to stage a rich and com­pelling ex­pe­ri­ence for their cus­tomers. The ex­am­ples of Dis­ney and AOL ap­pear to be ful­fill­ing the idea of ex­pe­ri­ence. It is those most sa­cred ex­pe­ri­ences of a prod­uct or ser­vice which re­sult in quick rev­enues for a com­pany. A dis­tinct ex­pe­ri­ence of each prod­uct and ser­vice is im­por­tant for dif­fer­en­ti­at­ing one’s prod­uct from the com­peti­tors’. The book is of good use for mar­ket­ing stu­dents and pro­fes­sion­als who are ea­ger to un­der­stand the fu­ture land­scape of grow­ing busi­ness

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