Fu­ture of so­cially em­pow­ered cor­po­ra­tions

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In the light of re­cent global de­vel­op­ments, there has been a com­mon link be­tween so­cial me­dia and po­lit­i­cal rev­o­lu­tions. Or­di­nary cit­i­zens were found knock­ing down the old­est rul­ing dic­ta­tors us­ing Face­book and Twit­ter. From Tu­nisia to Egypt to Libya and Syria, the so- called Arab Spring brought waves of lib­er­a­tion to the re­gion. Not lim­it­ing it­self, the so­cial me­dia ex­panded to more demo­cratic coun­tries and brought out young peo­ple to protest against un­em­ploy­ment, cor­rup­tion and ex­clu­sion­ary pol­i­tics, for which Spain and In­dia re­mained in the lime­light.

Through all these events, peo­ple wit­nessed an im­mense em­pow­er­ment of the so­cial me­dia. The cor­po­rate sec­tor can­not re­main iso­lated from any so­cial growth. Hence, in a unique man­ner, the power of so­cial me­dia is en­ter­ing the cor­po­rate cy­cle. Ex­perts are in­creas­ingly re­flect­ing on the in­creas­ing power of em­ploy­ees and con­sumers of a typ­i­cal cor­po­rate cen­tre as well as a not- for- profit or­ga­ni­za­tion. They con­clude the fact that with the emer­gence of so­cial me­dia, the idea of dom­i­nant voice has be­come more rel­e­vant to in­di­vid­ual em­ploy­ees and con­sumers. Thus, the hi­er­ar­chy that fun­da­men­tally em­pow­ers the few and leaves many less em­pow­ered is dis­ap­pear­ing.

With such an em­pow­ered so­cial par­a­digm of or­ga­ni­za­tions, there is a unique com­pet­i­tive cor­po­rate environment in play. In this new world of busi­ness, com­pa­nies and lead­ers must not only be­lieve but also dis­play au­then­tic­ity, fair­ness, trans­parency and good faith in each lit­tle step they take. The older cor­po­rate set­tings are hav­ing a hard time with so­cial me­dia, as they are not cog­nizant with this mod­i­fied na­ture of ac­count­abil­ity. But ex­perts sug­gest the over­all changes as favourable for a bright fu­ture for busi­ness and so­ci­ety glob­ally.

With the use of so­cial me­dia tools, the or­ga­ni­za­tions are be­com­ing more con­cerned about what is be­ing said about them. Hence, they are be­com­ing more re­flec­tive of the will of their con­sumers. In­ter­est­ingly, un­der such demo­cratic set­ups, en­tre­pre­neur­ial busi­nesses have be­come ac­tivist fo­rums. There are fresher ideas, ef­fec­tive busi­ness plans and a pas­sion­ate ea­ger­ness to achieve goals. So­cial me­dia has en­abled each em­ployee to take part in the de­sign­ing of how the or­ga­ni­za­tion should work. The newly armed em­ploy­ees have be­come a source of cre­ativ­ity and in­no­va­tion to take the or­ga­ni­za­tions for­ward. A grow­ing num­ber of ex­ec­u­tives are con­verts to this point of view from the ear­lier stance of re­strict­ing the flow of or­ga­ni­za­tional knowl­edge and ex­er­cis­ing full con­trol over the im­ple­men­ta­tion of strate­gies.

More­over, the cor­po­rate sec­tor has un­de­ni­ably be­come a part of an au­to­mated so­cial en­ter­prise sys­tem, where ab­sence of trust and weaker con­nec­tion with the peo­ple sim­ply au­to­mates elim­i­na­tion of that or­ga­ni­za­tion by the sur­round­ing sys­tem. The so­cial em­pow­er­ment of peo­ple has also be­come pos­si­ble due to the phe­nom­e­non of ‘ vi­ral con­sen­sus’ through so­cial me­dia.

Mil­lions of peo­ple be­come part of an on­go­ing cor­po­rate or global is­sue in no time. The is­sue ei­ther gets greater hype or is im­me­di­ately dis­carded de­pend­ing on its worth. This is how peo­ple demo­crat­i­cally de­cide what is im­por­tant to them.

Through so­cial me­dia it is also eas­ier to turn one­self into a cor­po­rate per­son­al­ity. By main­tain­ing an im­pres­sive online pro­file and par­tic­i­pat­ing in the so­cial me­dia move­ments, one can­not be ig­nored in the cor­po­rate cir­cle. Po­ten­tial em­ploy­ees are con­stantly sought over the me­dia and ex­ec­u­tives en­joy progress through the vir­tual world growth of their busi­ness.

This in­for­ma­tion- based vir­tual world has not been able to em­power an or­ga­ni­za­tion through in­for­ma­tion hoard­ing by the em­ploy­ees. In­for­ma­tion shar­ing is the key to an em­pow­ered cor­po­rate set­ting. There is bet­ter col­lab­o­ra­tion within the work­ing teams and a strong cost- ef­fec­tive end prod­uct with least pos­si­ble fric­tion

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