Ama­zon’s new Fire

Enterprise - - Business Tools -

The Kin­dle Fire is Ama­zon’s en­trant in the rapidly grow­ing tablet mar­ket. The orig­i­nal Kin­dle e-book reader was launched in 2007, but this is Ama­zon’s first foray into man­u­fac­tur­ing tablets. The Fire runs a heav­ily mod­i­fied ver­sion of Google’s An­droid op­er­at­ing sys­tem, which has been over­hauled to be op­ti­mized specif­i­cally for the Kin­dle Fire’s lean hard­ware.

Not only has Ama­zon cus­tom­ized the Fire’s op­er­at­ing sys­tem, but also the browser, called Silk. Us­ing a com­bi­na­tion of the Fire’s in­ter­nal hard­ware and Ama­zon’s Elas­tic Com­pute Cloud (EC2) sys­tem, Silk is en­gi­neered to be faster than tra­di­tional mo­bile browsers.

Apps are an­other area where Fire users won’t get a full An­droid ex­pe­ri­ence. Only apps from Ama­zon’s App­store can be down­loaded and used on the tablet. Ama­zon is not an ev­ery­day man­u­fac­turer and the Kin­dle Fire isn’t an av­er­age tablet, as it has been seen as a long-an­tic­i­pated ipad com­peti­tor.

Ama­zon took its time to re­think what con­sumers might re­ally need in a tablet and ap­plied the win­ning e-reader for­mula to a tablet de­vice.

The key fea­tures of Kin­dle Fire are:

7 inches multi-touch dis­play with IPS (in-plane switch­ing) tech­nol­ogy and anti-re­flec­tive treat­ment, 1024 x 600 pixel res­o­lu­tion at 169 ppi, 16 mil­lion colors. • 8GB in­ter­nal stor­age (ap­prox­i­mately 6GB avail­able for user con­tent). That’s enough for 80 apps, plus 10 movies or 800 songs or 6,000 books. Free cloud stor­age for all Ama­zon con­tent. Bat­tery life is up to 8 hours of con­tin­u­ous read­ing or 7.5 hours of video play­back, with wire­less off. Sup­ports public and pri­vate Wi-fi net­works or hotspots that use 802.11b, 802.11g, 802.11n, No 3g. Un­lim­ited stream­ing ac­cess to 10,000 movies and TV shows, as well as bor­rowed e-books from the Kin­dle Lend­ing Li­brary

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