Think­ing mat­ters!

Enterprise - - Book mate -

Think­ing, Fast and Slow Daniel Kah­ne­man

Far­rar, Straus and Giroux; 1 edi­tion (Oc­to­ber 25, 2011) $16.65

512

Ti­tle: Au­thor: Pub­lisher: Price: No. of pages:

Draw­ing on decades of re­search in psy­chol­ogy that re­sulted in a No­bel Prize in Eco­nomic Sci­ences, Kah­ne­man takes readers on an ex­plo­ration of what in­flu­ences thought. He ex­plains the two sys­tems that drive the way we think. Sys­tem 1 is fast, in­tu­itive, and emo­tional; Sys­tem 2 is slower, more de­lib­er­a­tive, and more log­i­cal. Kah­ne­man ex­poses the ex­tra­or­di­nary ca­pa­bil­i­ties—and also the faults and bi­ases—of fast think­ing, and re­veals the per­va­sive in­flu­ence of in­tu­itive im­pres­sions on our thoughts and be­hav­ior. The im­pact of loss aver­sion and over­con­fi­dence on cor­po­rate strate­gies, the dif­fi­cul­ties of pre­dict­ing what will make us happy in the fu­ture, the chal­lenges of prop­erly fram­ing risks at work and at home, the pro­found ef­fect of cog­ni­tive bi­ases on ev­ery­thing from play­ing the stock mar­ket to plan­ning the next va­ca­tion—each of these can be un­der­stood only by know­ing how the two sys­tems work to­gether to shape our judg­ments and de­ci­sions.

En­gag­ing the reader in a lively con­ver­sa­tion, there are prac­ti­cal and en­light­en­ing in­sights into how choices are made in both our busi­ness and our per­sonal lives—and how we can use dif­fer­ent tech­niques to guard against the men­tal glitches that of­ten get us into trou­ble

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.