Re­gion

ME set on route to e-com­merce

Enterprise - - Contents -

spend­ing around $1.1 bil­lion through the in­ter­net and this is ex­pected to dou­ble by 2016.

Re­searchers have found an ex­po­nen­tial growth in on­line re­tail­ing in places like the UAE and Saudi Ara­bia. How­ever, it is still a niche sec­tor in the re­gion.

The growth has prompted fur­ther in­vest­ment in mod­ern tech­nolo­gies that have helped ex­pand trade over the In­ter­net and also in the re­quired in­fra­struc­ture, shap­ing the Mid­dle East into a suc­cess­ful model for In­for­ma­tion and Com­mu­ni­ca­tion Tech­nol­ogy (ICT) im­ple­men­ta­tion.

Here, the Gulf re­gion is con­sid­ered as one of the lead­ing ar­eas in terms of de­vel­op­ing a ro­bust en­vi­ron­ment for in­for­ma­tion and com­mu­ni­ca­tion tech­nol­ogy by im­ple­ment­ing a se­ries of train­ing pro­grams and forg­ing strate­gic part­ner­ships with lead­ing re­gional and in­ter­na­tional or­ga­ni­za­tions that spe­cial­ize in mod­ern tech­niques and tech­nol­ogy. There are many vari­ables that could be lever­aged in the process of na­tion­al­iz­ing e-com­merce, which con­trib­ute in the equal dis­tri­bu­tion of gen­eral ser­vices and in re­duc­ing prices of goods and the high cost of mar­ket­ing and ad­ver­tis­ing.

The re­gion achieved the gen­er­ated new en­tre­pre­neur­ial and em­ploy­ment op­por­tu­ni­ties and cre­ated sig­nif­i­cant changes in the skills re­quired in to­day’s job mar­ket. Hence, it must be noted that the suc­cess of e-com­merce is not only con­tin­gent on gen­eral public aware­ness, but the pres­ence of qual­i­fied hu­man re­sources is equally im­por­tant that can sup­port the dy­nam­ics in the job mar­ket which ul­ti­mately leads to re­duc­ing un­em­ploy­ment.”

The rea­sons for peo­ple still not buy­ing on­line in the Mid­dle East are due to is­sues with pay­ment gate­ways and a lack of qual­ity home­grown web­sites. How­ever, re­search now presents a pos­i­tive out­look for e-com­merce in the re­gion, with about 93 per­cent of cus­tomers be­ing pos­i­tive to­wards e-com­merce de­spite prob­lems of se­cu­rity, avail­abil­ity and de­liv­ery. Peo­ple say that if it is cheaper to buy on­line they would buy more of­ten, while oth­ers say they would buy more of­ten if it was more con­ve­nient to pur­chase on­line.

There is cer­tainly great po­ten­tial for on­line stores where on­line re­tail­ers pro­vide a mix of value and con­ve­nience for a po­ten­tially re­cep­tive mar­ket.

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