“Promoting digital awareness within the Gulf society and establishing the basis for a knowledge-based economy, including e-commerce, have become significant components in sustaining economic development in the region. It is therefore crucial to set a strategic direction that ensures a strong commitment by all stakeholders to cultivate socio-economic growth by adopting new digital solutions and by leveraging the Internet in various commercial and non-commercial activities.” world’s highest internet usage growth rate for the 2000-2009 period at 1,648.2 percent. It is home to more than 60 million internet users and over 80 million mobile phone users, making it a huge market for online and mobile commercial transactions. “There are definitely a lot of growth opportunities in regional e-commerce, especially in major free market economies such as Saudi Arabia and the UAE. The region has a young, tech-savvy middle income group that is already patronizing e-commerce as a more convenient transaction method. However, there are several obstacles to the smooth growth of this sector so it is important to constantly monitor market trends, invest more in infrastructure, encourage policy development, and create highquality services.
Electronics are the most popular products bought online, followed by software, with around 58 percent and 50 percent of customers who buy products