-Jamil Ezzo,

Enterprise - - 19 - Di­rec­tor Gen­eral, ICDL GCC Foun­da­tion.

“Pro­mot­ing dig­i­tal aware­ness within the Gulf so­ci­ety and es­tab­lish­ing the ba­sis for a knowl­edge-based econ­omy, in­clud­ing e-com­merce, have be­come sig­nif­i­cant com­po­nents in sus­tain­ing eco­nomic de­vel­op­ment in the re­gion. It is there­fore cru­cial to set a strate­gic di­rec­tion that en­sures a strong com­mit­ment by all stake­hold­ers to cul­ti­vate so­cio-eco­nomic growth by adopt­ing new dig­i­tal so­lu­tions and by lever­ag­ing the In­ter­net in var­i­ous com­mer­cial and non-com­mer­cial ac­tiv­i­ties.” world’s high­est in­ter­net us­age growth rate for the 2000-2009 pe­riod at 1,648.2 per­cent. It is home to more than 60 mil­lion in­ter­net users and over 80 mil­lion mo­bile phone users, mak­ing it a huge mar­ket for on­line and mo­bile com­mer­cial trans­ac­tions. “There are def­i­nitely a lot of growth op­por­tu­ni­ties in re­gional e-com­merce, es­pe­cially in ma­jor free mar­ket economies such as Saudi Ara­bia and the UAE. The re­gion has a young, tech-savvy mid­dle in­come group that is al­ready pa­tron­iz­ing e-com­merce as a more con­ve­nient trans­ac­tion method. How­ever, there are sev­eral ob­sta­cles to the smooth growth of this sec­tor so it is im­por­tant to con­stantly mon­i­tor mar­ket trends, in­vest more in in­fra­struc­ture, en­cour­age pol­icy de­vel­op­ment, and cre­ate high­qual­ity ser­vices.

Elec­tron­ics are the most pop­u­lar prod­ucts bought on­line, fol­lowed by soft­ware, with around 58 per­cent and 50 per­cent of cus­tomers who buy prod­ucts

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