Is­lamic Bank­ing

Enterprise - - Editor's Desk - Ayla Sa­mad Karachi

It is in a rel­a­tively limited time, that Burj Bank has at­tained a rep­u­ta­tion as the ‘ Is­lamic Bank of Choice’. The suc­cess­ful re­brand­ing of Burj Bank has at­tracted con­ven­tional bank­ing con­sumers and has also turned a con­sid­er­able un­banked pop­u­la­tion into con­sumers. The po­ten­tial of Is­lamic bank­ing in Pak­istan has been rightly pointed out by Burj Bank CEO Ahmed Khizer Khan, by com­par­ing the high an­nu­al­ized growth rate to Is­lamic bank­ing hubs of Malaysia, In­done­sia and Bahrain. Burj Bank has dis­tinctly de­fined its prin­ci­ples to stand out from con­ven­tional bank­ing and goes on to spread mass aware­ness to bring the un­banked seg­ment of the pop­u­la­tion and ad­dress their fi­nan­cial needs in ac­cor­dance with their be­liefs.

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