Nestlé joins ‘Adopt a Playfield’ program
Nestlé Pakistan, one of the world’s leading nutrition, health and wellness companies, has partnered with the Punjab Sports Board for their ‘Adopt a Playfield’ program. The inauguration ceremony of the Nestlé Park in Johar Town, Lahore, attended by PSB and Nestlé team management, was the first event in this regard.
Nestlé Park is a contribution to providing a perfect environment for recreation and healthy entertainment for youngsters. The playfield has a cricket pitch with a pavilion and the facility of floodlights. A full-sized basketball court accompanied by a sitting area has also been constructed by Nestlé at the same venue.
Nestlé has operated in Pakistan since 1998 and is fully committed to creating better lives for the citizens of Pakistan. Their participation in the ‘Adopt a Playfield’ program is part of Creating Shared Values (CSV) initiatives. Creating Shared Value is the basic way in which Nestlé operates globally, where the company creates long-term value for shareholders and the society.
Afzal Khokhar, Member of the National Assembly, while inaugurating the playfield jointly with Ian Donald, Managing Director, Nestle Pakistan, greatly appreciated Nestle’s efforts. “It is heartening to see a global company like Nestlé taking constant interest in Pakistan’s betterment and constructing a wonderful park to provide healthy recreation for our youth,” he said.
Speaking on the occasion, Syed Fakhar Ahmed, Head of Corporate Affairs, said, “Nestlé Pakistan supports the Chief Minister’s Special Initiative of ‘Adopt a Playfield’ program. Nestlé Park in collaboration with Punjab Sports Board shows our commitment to promoting a sports culture and a healthy lifestyle in Pakistan.”
Usman Anwar, Director General, Punjab Sports Board, commended Nestlé’s hard work in converting the simple park into a green playfield equipped with advanced facilities.
“Nestlé believes that physical recreation plays a very important part in the overall development of a child. Providing the youth with proper outlets for their physical activities like this playfield is an objective of Nestlé to make sure they lead complete and healthy lives,” said Ali Ashar, Manager CSV and External Projects Nestlé, reaffirming the company’s commitment to its social initiatives.
Today, Nestlé is recognized as a producer of safe, nutritious and tasty food products and also as a leader in developing and uplifting the communities in which it operates.