Nestlé joins ‘Adopt a Play­field’ pro­gram

Enterprise - - 25 -

Nestlé Pak­istan, one of the world’s lead­ing nu­tri­tion, health and well­ness com­pa­nies, has part­nered with the Pun­jab Sports Board for their ‘Adopt a Play­field’ pro­gram. The in­au­gu­ra­tion cer­e­mony of the Nestlé Park in Jo­har Town, Lahore, at­tended by PSB and Nestlé team man­age­ment, was the first event in this re­gard.

Nestlé Park is a con­tri­bu­tion to pro­vid­ing a per­fect en­vi­ron­ment for re­cre­ation and healthy en­ter­tain­ment for young­sters. The play­field has a cricket pitch with a pav­il­ion and the fa­cil­ity of flood­lights. A full-sized bas­ket­ball court ac­com­pa­nied by a sit­ting area has also been con­structed by Nestlé at the same venue.

Nestlé has op­er­ated in Pak­istan since 1998 and is fully com­mit­ted to cre­at­ing bet­ter lives for the cit­i­zens of Pak­istan. Their par­tic­i­pa­tion in the ‘Adopt a Play­field’ pro­gram is part of Cre­at­ing Shared Val­ues (CSV) ini­tia­tives. Cre­at­ing Shared Value is the ba­sic way in which Nestlé op­er­ates glob­ally, where the com­pany cre­ates long-term value for share­hold­ers and the so­ci­ety.

Afzal Khokhar, Mem­ber of the Na­tional Assem­bly, while in­au­gu­rat­ing the play­field jointly with Ian Don­ald, Man­ag­ing Di­rec­tor, Nes­tle Pak­istan, greatly ap­pre­ci­ated Nes­tle’s ef­forts. “It is heart­en­ing to see a global com­pany like Nestlé tak­ing con­stant in­ter­est in Pak­istan’s bet­ter­ment and con­struct­ing a won­der­ful park to pro­vide healthy re­cre­ation for our youth,” he said.

Speak­ing on the oc­ca­sion, Syed Fakhar Ahmed, Head of Cor­po­rate Af­fairs, said, “Nestlé Pak­istan sup­ports the Chief Min­is­ter’s Spe­cial Ini­tia­tive of ‘Adopt a Play­field’ pro­gram. Nestlé Park in col­lab­o­ra­tion with Pun­jab Sports Board shows our com­mit­ment to pro­mot­ing a sports cul­ture and a healthy life­style in Pak­istan.”

Us­man An­war, Di­rec­tor Gen­eral, Pun­jab Sports Board, com­mended Nestlé’s hard work in con­vert­ing the sim­ple park into a green play­field equipped with ad­vanced fa­cil­i­ties.

“Nestlé be­lieves that phys­i­cal re­cre­ation plays a very im­por­tant part in the over­all de­vel­op­ment of a child. Pro­vid­ing the youth with proper out­lets for their phys­i­cal ac­tiv­i­ties like this play­field is an ob­jec­tive of Nestlé to make sure they lead com­plete and healthy lives,” said Ali Ashar, Man­ager CSV and Ex­ter­nal Projects Nestlé, reaf­firm­ing the com­pany’s com­mit­ment to its so­cial ini­tia­tives.

To­day, Nestlé is rec­og­nized as a pro­ducer of safe, nu­tri­tious and tasty food prod­ucts and also as a leader in de­vel­op­ing and up­lift­ing the com­mu­ni­ties in which it op­er­ates.

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