Re­defin­ing the mo­bile world

Enterprise - - Technology -

The 2012 Mo­bile World Congress held in Barcelona, Spain, re­vealed an im­pres­sive ar­ray of prod­ucts, send­ing across the clear mes­sage that the al­ready tight com­pe­ti­tion among mo­bile phone mak­ers is be­com­ing tougher.

The global fair was at­tended by a record 67,000 peo­ple from the telecom­mu­ni­ca­tion sec­tor with events rang­ing from new mo­bile de­vice show­cases, talks from in­dus­try lead­ers and tech­nol­ogy pre­sen­ta­tions.

Nokia un­veiled a 41megapixel smart­phone ( 808 Pure­view) and cheaper Win­dows phone ( Lu­mia 610) to reach out to a wider range of con­sumers, while the Chi­nese man­u­fac­tur­ers ZTE, Huawei and HTC rolled out An­droid- based quad- core smart­phones and tablets in an at­tempt to break into the Western mar­ket ( Era, As­cend D, Me­di­apad 10 FHD, HTC One X).

Stephen Elop, Pres­i­dent and CEO, Nokia, said that de­spite the ap­par­ent phone­mak­ing bat­tle, the ac­tual “war” is within the op­er­at­ing sys­tem ( OS) stream. “The in­dus­try has shifted from a bat­tle of in­di­vid­ual de­vices to a war of ecosys­tems. No longer was it good enough to com­pete with Sam­sung or HTC on a de­vice- to- de­vice ba­sis. It didn’t re­ally mat­ter. The real forces have be­come the ecosys­tems, in­clud­ing Ap­ple and An­droid.”

An­droid, which dom­i­nated the 2012 Mo­bile World Congress, was the top smart­phone op­er­at­ing sys­tem, while Ap­ple re­mained the top smart­phone seller in 2011.

Ac­cord­ing to Michael O’hara, chief mar­ket­ing of­fi­cer at GSM As­so­ci­a­tion ( GSMA), or­ga­nizer of the Mo­bile World Congress, “To­day, the con­nected de­vices mar­ket is dom­i­nated by mo­bile phones, but this will change in the fu­ture as a new wave of smart­phones, tablets, con­sumer elec­tron­ics and M2M de­vices con­nect ev­ery­thing from cars to health ser­vices and even en­tire cities.”

GSMA re­search es­ti­mates that by 2015, global mo­bile in­dus­try rev­enues will grow to US $ 1.9 tril­lion from $ 1.5 tril­lion this year and em­ploy­ment by com­pa­nies in the mo­bile ecosys­tem will grow to 10 mil­lion by the same year, from eight mil­lion at present.

The to­tal num­ber of de­vices will reach 24 bil­lion by 2020 and the global busi­ness im­pact of the mo­bile in­dus­try is set to top $ 4.5 tril­lion by that year.


There was an ex­cit­ing lineup of speak­ers at the more than 40 con­fer­ence ses­sions, rep­re­sent­ing mo­bile op­er­a­tors, con­sumer brands, or­ga­ni­za­tions, and in­dus­tries. Key­note speak­ers in­cluded:

Franco Bern­abè, Chair­man and CEO, Tele­com Italia Group; Ben Ver­waayen, CEO, Al­ca­tel- Lu­cent; War­ren East, CEO, ARM; Ralph de la Vega, Pres­i­dent and CEO, AT& T Mo­bil­ity; Brian Dunn, CEO, Best Buy; Su­nil Mit­tal, Chair­man and MD, Bhar­ti­air­tel; Xi Guo­hua, Vice Chair­man, China Mo­bile; Dan Cal­la­han, COO and CTO, Cit­i­group; René Ober­mann, CEO, Deutsche Telekom; John Don­a­hoe, Pres­i­dent and CEO, ebay; Hans Vest­berg, Pres­i­dent and CEO, Eric­s­son; Wil­liam Clay Ford, Jr., Ex­ec­u­tive Chair­man, Ford Mo­tor Com­pany; Den­nis Crow­ley, CEO, Foursquare; Eric Sch­midt, Ex­ec­u­tive Chair­man, Google; Peter Chou, CEO, HTC; Michael Roth, Chair­man & CEO, In­ter­pub­lic Group; Michael Ab­bott, CEO, ISIS; Kevin John­son, CEO, Ju­niper Net­works; Stephen Elop, Pres­i­dent and CEO, Nokia; Ryuji Ya­mada, Pres­i­dent and CEO, NTT DOCOMO; Dan Hesse, CEO, Sprint Nex­tel; San­ti­ago Fer­nan­dez Val­buena, Chair­man and CEO, Tele­fon­ica Latin Amer­ica; Jon Fredrik Bak­saas, Pres­i­dent and CEO, Te­lenor Group; Jo Lun­der, CEO, Vim­pel­com; John Par­tridge, Pres­i­dent, Visa; Vit­to­rio Co­lao, Chief Ex­ec­u­tive, Voda­fone and Shi Lirong, Pres­i­dent, ZTE

Ad­di­tional learn­ing op­por­tu­ni­ties in­cluded the Forum Se­ries, a spon­sored pro­gramme which brings to­gether in­dus­try play­ers to dis­cuss and de­bate var­i­ous top­ics in fo­cused ses­sions. The Fo­rums this year in­cluded the Aug­mented Re­al­ity Forum, LTE Forum, Mo­bile Cloud Forum and Mo­bile Se­cu­rity Forum, as well as the GTI LTE TDD/FDD In­ter­na­tional Sum­mit.

The GSMA hosted the GSMA Sem­i­nar pro­gramme, ed­u­cat­ing par­tic­i­pants on in­dus­try ini­tia­tives such as Mo­bile Spam, Mo­bile Privacy, Spec­trum and Dis­as­ter



Nearly 1,500 com­pa­nies show­cased their or­ga­ni­za­tions through ex­hi­bi­tion stands and hos­pi­tal­ity space across eight halls at Fi­ra­mon­tjuïc. Dis­plays pre­sented ex­cit­ing new phones, tablets, tech­nolo­gies, ap­pli­ca­tions, back-end so­lu­tions, ac­ces­sories and more.

App Planet

Host­ing more than 12,500 app de­vel­op­ers in 2012, App Planet was once again the Cen­tre of the Apps Uni­verse. This year it was packed with an ex­cit­ing app­fo­cused ex­hi­bi­tion, an App Lounge for net­work­ing and App De­vel­oper Con­fer­ences hosted by­black­berry, de­vel­op­er­pro­, IBM, IMGA Nokia, Sam­sung and WIP.

mpow­ered Brands

New for the 2012 event was mpow­ered Brands, which fo­cus on build­ing mar­keters’ knowl­edge and ac­cel­er­at­ing their use of mo­biles as a mar­ket­ing medium. The mpow­ered Brands pro­gramme pro­vided an in­dis­pen­si­ble op­por­tu­nity for pro­fes­sion­als across the mo­bile mar­ket­ing ecosys­tem to gain im­por­tant and timely in­sights, prac­ti­cal knowl­edge and in­no­va­tive so­lu­tions from com­pa­nies at the fore­front of mo­bile mar­ket­ing to­day, such as Mccann World­group and Nielsen.

Mo­bile World Congress 2012 also hosted the 17th an­nual Global Mo­bile Awards, which rec­og­nized out­stand­ing of­fer­ings in a num­ber of cat­e­gories, cov­er­ing top­ics from apps and en­ter­tain­ment to de­vices and in­no­va­tion.

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