Toy­ota IMV Sales reach 5 mil­lion units

Enterprise - - Infocus -

Toy­ota Mo­tor Cor­po­ra­tion (TMC) has an­nounced that the world­wide cu­mu­la­tive sales of its In­no­va­tive In­ter­na­tional Mul­ti­pur­pose Ve­hi­cle (IMV) se­ries had reached 5 mil­lion units by the end of March. The se­ries is man­u­fac­tured at 11 lo­ca­tions in­clud­ing Pak­istan. Four coun­tries des­ig­nated as global IMV sup­ply bases are Thai­land, In­done­sia, Ar­gentina and South Africa.

The IMV se­ries con­sists of five ve­hi­cles — three pickup trucks, two se­ries of Hilux which are well-known in Pak­istan, a mini­van, and an SUV— spe­cially de­vel­oped in 2004 for use in over 140 coun­tries and regions. Based on the con­cept of pro­duc­ing ve­hi­cles where they are sold, TMC has es­tab­lished an op­ti­mal world­wide pro­duc­tion and sup­ply sys­tem to quickly of­fer at­trac­tive ve­hi­cles at an af­ford­able price to con­sumers around the world.

Talk­ing about the mile­stone, Kazuhiro Kobayashi, Man­ag­ing Of­fi­cer, TMC, said, “The aim of this project is to of­fer high qual­ity ve­hi­cles to con­sumers in a timely man­ner. I am very pleased that IMV sales have reached 5 mil­lion ve­hi­cles.”

The IMV se­ries has won many cus­tomers around the world and sales have grown steadily with cu­mu­la­tive sales reach­ing 1 mil­lion ve­hi­cles in 2006, 2 mil­lion in 2008, 3 mil­lion in 2009, 4 mil­lion in 2010, and 5 mil­lion in March this year.

As set forth in the Toy­ota Global Vi­sion, TMC has po­si­tioned emerg­ing mar­kets as a top pri­or­ity. TMC aims to in­crease its sales in such mar­kets from the present ra­tio of 40 per­cent of world­wide sales to 50 per­cent by 2015, through the strength­en­ing of its core model of lo­cally-based pro­duc­tion.

TMC will con­tinue to work with its af­fil­i­ates for op­ti­mal sup­ply sys­tems to pro­vide ve­hi­cles that meet the needs of in­di­vid­ual mar­kets around the world.

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