‘Life­style Pak­istan’ makes a mark in In­dia

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The “Life­style Pak­istan” ex­hi­bi­tion or­ga­nized by the Trade De­vel­op­ment Au­thor­ity of Pak­istan (TDAP) in col­lab­o­ra­tion with In­dia Trade Pro­mo­tion Or­ga­ni­za­tion (ITPO) re­ceived a tremen­dous re­sponse from the In­dian public that was present to buy Pak­istani brands in huge num­bers.

The event was jointly in­au­gu­rated on April 12, 2012, by Anand Sharma, In­dian Com­merce Min­is­ter, Za­far Mah­mood, Pak­istan Sec­re­tary Com­merce, Tariq Iqbal Puri, Chief Ex­ec­u­tive, TDAP and Shahid Ma­lik, High Com­mis­sioner of Pak­istan to In­dia.

The Life­style Pak­istan ex­hi­bi­tion was or­ga­nized to tie up with for­mal talks be­tween Makhdoom Amin Fahim, Pak­istan Min­is­ter of Com­merce and his In­dian coun­ter­part Anand Sharma, who as­serted that Pak­istan and In­dia had agreed to ad­vance their trade and eco­nomic re­la­tions fur­ther for the ben­e­fit of the busi­ness com­mu­ni­ties and con­sumers of both coun­tries.

It was hoped that the event will help build trade ties and de­velop mar­ket­ing net­works be­tween In­dia and Pak­istan. Ac­cord­ing to Puri, the ex­hi­bi­tion was one of the chains in trade nor­mal­iza­tion be­tween the two coun­tries and this par­tic­u­lar one came about on a very pleas­ant note as it co­in­cided with Pres­i­dent Asif Ali Zar­dari’s visit to In­dia.

Puri said Pak­istani tex­tile prod­ucts and home tex­tiles are very well ac­cepted in In­dia which has a huge po­ten­tial of bil­lions of dol­lars. Peo­ple from Pak­istan are look­ing for­ward to de­velop a mar­ket­ing net­work in In­dia and, with the open­ing of the bor­der, trade will grow enor­mously.

Over 100 top Pak­istani brands and de­sign­ers rep­re­sent­ing tex­tiles, cou­ture and pret wear, home tex­tiles, fur­ni­ture, leather goods, ac­ces­sories, hand­i­craft and jew­ellery par­tic­i­pated in the ex­hi­bi­tion.

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