IBM’S Smarter Planet

Enterprise - - Contents -

Along with the cri­sis in fi­nan­cial mar­kets, the en­vi­ron­men­tal cri­sis has brought for­ward new re­al­i­ties of com­plex global sys­tems. This has also cre­ated a mod­i­fied global in­te­gra­tion, where peo­ple and or­ga­ni­za­tions have re­al­ized that the world is truly con­nected eco­nom­i­cally, tech­ni­cally and so­cially.

The global woes of hur­ri­canes, wild fires, dis­ease out­breaks, famine, wastage of mil­lions of gal­lons of fuel, air pol­lu­tion, or dis­rupted public trans­porta­tion, show a col­laps­ing world be­cause of poor plan­ning, ex­ces­sive de­mand, and strained in­fra­struc­ture. From an­other an­gle it be­comes clear that they are all prop­a­gated by a sin­gle cul­prit: a lack of qual­ity in­for­ma­tion.

IBM is en­cour­ag­ing its em­ploy­ees to think even big­ger, to scout out any dumb in­for­ma­tion net­work that can be made smarter. Ac­cord­ing to Sa­muel J. Palmisano, Chair­man of the Board, IBM, “We are look­ing at huge prob­lems that couldn’t be solved be­fore. We can solve con­ges­tion and pol­lu­tion. We can make the grids more ef­fi­cient. And quite hon­estly, it cre­ates a big busi­ness op­por­tu­nity.”

Ib­mers are ac­tively in­volved in help­ing in­dus­tries around the world do some­thing bet­ter, more ef­fi­ciently and more pro­duc­tively and are build­ing a ‘ Smarter Planet’ in their own unique way. Look­ing at the chal­leng­ing prob­lems as an op­por­tu­nity, the good news from IBM is that now it has the tech­nol­ogy to con­vert the ana­log dis­tri­bu­tion sys­tems into mul­ti­di­rec­tional “smart” net­works. Read­ily avail­able sen­sor tech­nolo­gies like RFID chips and dig­i­tal video can track move­ments in gran­u­lar de­tail. Cheap data stor­age, pow­er­ful an­a­lyt­ics soft­ware, and abun­dant com­put­ing ca­pac­ity give us the abil­ity to ware­house and make sense of all that in­for­ma­tion.

This gain of knowl­edge can over­come grid­locks which hap­pen when driv­ers are not aware of con­ges­tion or how to avoid it, how to cut off bac­te­ria at its source through trans­par­ent sup­ply chain, and how ac­cu­rate mon­i­tor­ing of power flow across the electricity grid can be done to lo­cate a short.

As part of IBM’S at­tempt to save the planet, the smart net­works pro­vide the un­der­stand­ing of com­muter traf­fic, electricity flow or the in­ner work­ing of a crop genome. As a re­sult of which, high­ways, util­ity grids and cash crops can be man­aged ap­pro­pri­ately.

IBM’S Smarter Planet cam­paign also cov­ers green re­tail to de­liver busi­ness sus­tain­abil­ity. It is a way to demon­strate cor­po­rate so­cial re­spon­si­bil­ity by re­duc­ing the en­vi­ron­men­tal im­pact of an en­ter­prise while si­mul­ta­ne­ously de­liv­er­ing sig­nif­i­cant fi­nan­cial ben­e­fits.

Green re­tail starts with de­vel­op­ment of a green in­fra­struc­ture. The IT in­fra­struc­ture used to sup­port a re­tail com­pany can have large en­ergy de­mands. A green re­tail so­lu­tion can in­stru­ment, man­age and op­ti­mize across many types of in­fra­struc­ture – in­clud­ing green IT, data cen­ters, fa­cil­i­ties and build­ing man­age­ment sys­tems.

IBM tools and pro­cesses meet green re­tail goals in fol­low­ing key ar­eas:

Cor­po­rate strat­egy and brand

Cor­po­rate so­cial re­spon­si­bil­ity roadmaps world­wide as­set re­cov­ery ser­vices that re­use, re­mar­ket and re­cy­cle com­put­ers; and strate­gic car­bon man­age­ment that can an­a­lyze the car­bon foot­print and plan a re­sponse.

Store

IBM SUREPOS and IBM Any­place™ Kiosk have en­ergy- ef­fi­cient pro­ces­sors, power man­age­ment and re­cy­clable com­po­nents.

Sup­ply chain

IBM’S Car­bon Trade­off Mod­eler can an­a­lyze and man­age sup­ply chain cli­mate im­pact; its Green Sup­ply Net­work Op­ti­miza­tion Work­bench can help as­sess and op­ti­mize the car­bon foot­print as­so­ci­ated with sup­ply net­work fa­cil­i­ties.

En­ter­prise data cen­ter

Server and stor­age so­lu­tions that in­clude sys­tems man­age­ment, vir­tu­al­iza­tion and IT in­fra­struc­ture con­sol­i­da­tion, liq­uid cool­ing and other en­ergy- ef­fi­cient tech­nolo­gies that can help re­duce en­ergy con­sump­tion by as much as 40 per­cent.

IBM Blade­cen­ter® S

Sim­pli­fies tech­nol­ogy man­age­ment for re­tail stores, in­clud­ing servers, POS ter­mi­nals and phone sys­tems, while low­er­ing en­ergy costs as much as 35 per­cent.

IBM Global Busi­ness Ser­vices of­fer­ings in­clude Green Strat­egy De­vel­op­ment, a blue­print for meet­ing cor­po­rate so­cial re­spon­si­bly and green op­er­a­tions goals, and IBM En­vi­ron­men­tal Prod­uct Life­cy­cle Man­age­ment for an­a­lyz­ing prod­uct life cy­cles to im­ple­ment en­vi­ron­men­tally friendly de­sign from plan­ning to as­set dis­posal.

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