Apps take over

Enterprise - - Contents -

Strat­egy An­a­lyt­ics re­ports that Ap­ple looks to hold­ing the num­ber one po­si­tion ver­sus Google while Ama­zon hopes to main­tain its lead over Barnes and No­ble in the e- reader space. Also, Mi­crosoft looks to un­seat Re­search in Mo­tion as the third ecosys­tem of choice.

Ac­cord­ing to Eddy Cue, Ap­ple’s se­nior vice pres­i­dent at In­ter­net Soft­ware and Ser­vices, “When we launched the App Store less than four years ago, we never imag­ined that mo­bile apps would be­come the phe­nom­e­non they have, or that de­vel­op­ers would cre­ate such an in­cred­i­ble se­lec­tion of apps for IOS users.”

The App Store of­fers more than 550,000 apps to iphone, ipad and ipod touch users in 123 coun­tries around the world, with more than 170,000 na­tive ipad apps avail­able. App Store cus­tomers can choose from an in­cred­i­ble range of apps in 21 cat­e­gories, in­clud­ing News­stand, games, busi­ness, news, sports, health and fit­ness and travel. The App Store has paid out more than four bil­lion dol­lars to de­vel­op­ers.

But with a grow­ing num­ber of com­peti­tors and de­vices mov­ing into emerg­ing mar­kets, the av­er­age sell­ing price of paid apps downloads is de­clin­ing across ev­ery ma­jor plat­form.

In this back­ground, Ap­ple App Store and An­droid mar­ket lost two per­cent avail­able app share to new­com­ers in the first quar­ter of 2012. Says Josh Martin, Di­rec­tor, Apps Re­search for Strat­egy An­a­lyt­ics, “While de­vel­op­ers know that they must sup­port IOS and An­droid, they are be­gin­ning to make de­ci­sions about which other plat­forms de­serve their sup­port. Win­dows Phone and Black­berry con­tinue to bat­tle for third po­si­tion. Win­dows is be­gin­ning to edge out Black­berry in new apps added and to­tal li­brary size. With Win­dows Phone 8 and Black­berry 10 loom­ing, the war is just be­gin­ning.”

An­a­lysts also noted that the An­droid and IOS mar­kets var­ied in their au­di­ence and scope of ap­pli­ca­tions. Top apps on the IOS store were more likely to be games, while An­droid apps tended to be geared more to­ward busi­ness than con­sumer users. While both mar­ket­places have en­joyed suc­cess, each of­fer­ing more than 10 bil­lion downloads; the App Store and An­droid Mar­ket have en­coun­tered their re­spec­tive chal­lenges. Strat­egy An­a­lyt­ics sug­gests that Ap­ple and An­droid may take ad­van­tage of their po­si­tions to re­tain de­vel­oper in­ter­est, main­tain a steady flow of high qual­ity apps and keep con­sumers wed­ded to their ecosys­tems.

It is said the qual­ity of apps at the itunes App Store is far bet­ter com­pared to the An­droid Mar­ket. This is per­haps be­cause the itunes App store is geared more to sell­ing and the need for de­vel­op­ing high qual­ity apps. Qual­ity has a price and this holds true for both mar­kets.

As far as the de­vel­op­ers are con­cerned, there is a greater chance for de­vel­op­ers get­ting their apps to see the light of day on the An­droid Mar­ket as they face dif­fi­culty in get­ting Ap­ple’s ap­proval. Google’s An­droid may be lead­ing the phone mar­ket, but even with so many de­vices avail­able, de­vel­op­ers still lean more to­wards the IOS plat­form for show­ing off their skills. De­vel­op­ers do that be­cause the An­droid plat­form is very frag­mented and they don’t make enough money sell­ing apps on An­droid.

Over­all, the apps surge can be gauged by the rage at the Con­sumer Elec­tron­ics Show ( CES) held in Jan­uary, as man­u­fac­tur­ers were keen to cash in on the more than 41 bil­lion phone and tablet downloads in 2012.

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