P&G thanks Moms

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Proc­ter & Gam­ble Pak­istan has ini­ti­ated an in­no­va­tive move­ment ti­tled ‘Thank You Maa’ to rec­og­nizes the im­por­tant role moth­ers play in help­ing their chil­dren achieve their dreams and am­bi­tions. In line with the global part­ner­ship be­tween P&G and the In­ter­na­tional Olympic Com­mit­tee, P&G an­nounced its com­mit­ment to pro­mote the spirit of sports and Olympics amongst the youth glob­ally and in Pak­istan.

Through this cam­paign, P&G will pro­vide Pak­istani moth­ers the op­por­tu­nity to raise fu­ture Olympic ath­letes from Pak­istan. On the pur­chase of ev­ery P&G prod­uct such as Safe­guard, Pam­pers, Ariel, Pan­tene, Head & Shoul­ders and Al­ways, a con­tri­bu­tion will be made to­wards the de­vel­op­ment of sport­ing fa­cil­i­ties in schools across Pak­istan. It is es­ti­mated that in its first year thou­sands of chil­dren will use the fa­cil­i­ties and equip­ment that is handed out.

“As a com­pany, we will serve as the ‘Proud Spon­sor of Moms,’ and pay trib­ute to the moth­ers of ath­letes, be­cause be­hind ev­ery amaz­ing ath­lete – elite or be­gin­ner – is an even more amaz­ing mother,” said Faisal Sabzwari, Coun­try Man­ager, P&G Pak­istan. “For P&G, this part­ner­ship is about bring­ing to­gether our Pur­pose of im­prov­ing peo­ple’s lives and the Olympic Move­ment’s pur­pose of build­ing a bet­ter world through sport. Through this pur­pose-in­spired part­ner­ship, P&G is com­mit­ted to touch and im­prove ev­ery­day lives of moth­ers, ath­letes and their fam­i­lies. With the help of our valu­able con­sumers we will sup­port the de­vel­op­ment of sports though the 1 pack = 1 con­tri­bu­tion cam­paign.”

So­hail Ab­bas, Pak­istani hockey star and world record holder of the high­est num­ber of penalty goals, is one of the key spokesper­sons for this move­ment. Shar­ing his thoughts on the P&G ini­tia­tive, So­hail Ab­bas said, “I am very ex­cited to be the spokesper­son for this cam­paign as this gives me yet an­other op­por­tu­nity to thank my mom who raised me to be the ath­lete and cham­pion I am to­day.” He also said, “I re­quest all Pak­ista­nis to join this move­ment as this will en­able P&G to el­e­vate the level of sports in Pak­istan giv­ing our youth an av­enue to use their en­ergy pos­i­tively. I am very hopeful that with this cam­paign we will be able to raise the pas­sion for sports in the coun­try and raise fu­ture Olympians.”

Faisal Sabzwari, Coun­try Man­ager

P&G Pak­istan (left) with Rami Da­man­houri, As­so­ci­ate Mar­ket­ing Di­rec­tor, P&G Ara­bian

Penin­sula and Pak­istan

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