Philips raises asthma aware­ness

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Philips Re­spiron­ics is the lead­ing provider of in­no­va­tive so­lu­tions in the field of res­pi­ra­tory dis­eases man­age­ment. In Pak­istan, the com­pany worked to­wards en­cour­ag­ing bet­ter man­age­ment of asthma through lever­ag­ing World Asthma Day on May 1, 2012. World Asthma Day is or­ga­nized by the Global Ini­tia­tive for Health­care and aims to raise aware­ness about asthma and im­prove asthma care world­wide. Philips wholly sup­ported this year’s Asthma-Day theme, “You Can Con­trol Your Asthma,” en­cour­ag­ing pa­tients to con­trol the dis­ease with proper di­ag­no­sis, ed­u­ca­tion and treat­ment. Across Asia, Philips is con­duct­ing physi­cian ed­u­ca­tion work­shops to help doc­tors bet­ter un­der­stand the new global tech­niques and guide­lines for proper asthma man­age­ment.

“Asthma does not need to dis­rupt our daily lives. Asthma suf­fer­ers should gain aware­ness and un­der­stand­ing about man­ag­ing asthma and that is Philips’ goal in Pak­istan and else­where. With proper asthma man­age­ment, pa­tients ev­ery­where can en­joy a higher qual­ity of life with nor­mal lung func­tion and the abil­ity to do nor­mal phys­i­cal ac­tiv­ity with­out asthma symp­toms and at­tacks,” said Asad Said Ja­far, Chair­man and CEO, Philips Pak­istan.

“Ac­cord­ing to the Global Ini­tia­tive for Asthma, it is es­ti­mated that there will be an­other 100 mil­lion asthma pa­tients by 2025 – which is about a 33 per­cent in­crease from the cur­rent 300 mil­lion asthma pa­tients world­wide. In Pak­istan, the preva­lence of Asthma in adults is 5 per­cent while in chil­dren it is 10 per­cent,” says Dr. Mirza Sai­ful­lah Baig, As­sis­tant Pro­fes­sor Pul­monology, DUHS.

Philips of­fers tools for bet­ter asthma man­age­ment through its range of asthma prod­ucts such as peak flow me­ters, hold­ing cham­bers, neb­u­liz­ers, mus­cle train­ers and Asth­maPacks.

Philips hopes that the in­for­ma­tion shared at physi­cian ed­u­ca­tion work­shops will flow down to asthma pa­tients. Philips is among the top three health­care tech­nol­ogy com­pa­nies glob­ally, and its ac­tiv­i­ties can be di­vided into four busi­nesses: Imag­ing Sys­tems, Pa­tient Care and Clin­i­cal In­for­mat­ics, Cus­tomer Ser­vices, and Home Health­care.

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