Philips raises asthma awareness
Philips Respironics is the leading provider of innovative solutions in the field of respiratory diseases management. In Pakistan, the company worked towards encouraging better management of asthma through leveraging World Asthma Day on May 1, 2012. World Asthma Day is organized by the Global Initiative for Healthcare and aims to raise awareness about asthma and improve asthma care worldwide. Philips wholly supported this year’s Asthma-Day theme, “You Can Control Your Asthma,” encouraging patients to control the disease with proper diagnosis, education and treatment. Across Asia, Philips is conducting physician education workshops to help doctors better understand the new global techniques and guidelines for proper asthma management.
“Asthma does not need to disrupt our daily lives. Asthma sufferers should gain awareness and understanding about managing asthma and that is Philips’ goal in Pakistan and elsewhere. With proper asthma management, patients everywhere can enjoy a higher quality of life with normal lung function and the ability to do normal physical activity without asthma symptoms and attacks,” said Asad Said Jafar, Chairman and CEO, Philips Pakistan.
“According to the Global Initiative for Asthma, it is estimated that there will be another 100 million asthma patients by 2025 – which is about a 33 percent increase from the current 300 million asthma patients worldwide. In Pakistan, the prevalence of Asthma in adults is 5 percent while in children it is 10 percent,” says Dr. Mirza Saifullah Baig, Assistant Professor Pulmonology, DUHS.
Philips offers tools for better asthma management through its range of asthma products such as peak flow meters, holding chambers, nebulizers, muscle trainers and AsthmaPacks.
Philips hopes that the information shared at physician education workshops will flow down to asthma patients. Philips is among the top three healthcare technology companies globally, and its activities can be divided into four businesses: Imaging Systems, Patient Care and Clinical Informatics, Customer Services, and Home Healthcare.