Sup­port­ing women en­trepreneurs

Enterprise - - Entrepreneurship -

Coca-Cola Bev­er­ages Pak­istan Limited (CCBPL) and KASHF Foun­da­tion have signed a Mem­o­ran­dum of Un­der­stand­ing for the Women En­trepreneur­ship Pro­gramme. Ac­cord­ing to the MoU, CCBPL will pro­vide KASHF Foun­da­tion with a grant of Rs 2.5 mil­lion to sup­port this pro­gramme.

The MoU was signed by Zo­hair Mah­mood, Ex­ter­nal Af­fairs Di­rec­tor, CCBPL and Roshaneh Za­far, Di­rec­tor KASHF Foun­da­tion. The fo­cus of the grant is Karachi and through Coca-Cola’s sup­port KASHF Foun­da­tion will fund 34 fe­male led busi­nesses in the ar­eas of Ko­rangi and Landhi.

The grant will ful­fill fund­ing re­quire­ments for KASHF Foun­da­tion’s busi­ness loans to around 100 low-in­come fe­male en­trepreneurs, through 5 branches. As such, KASHF Foun­da­tion will help around 100 fe­male en­trepreneurs to ex­pand their busi­nesses and in­crease their in­comes.

Roshaneh Za­far said, “We have de­vel­oped a unique lend­ing model which tar­gets women from low in­come com­mu­ni­ties along with pro­vid­ing them on­go­ing sup­port through fi­nan­cial ed­u­ca­tion and other train­ing op­por­tu­ni­ties and CCBPL’s co-op­er­a­tion in this re­gard is highly ap­pre­ci­ated and will as­sist us in our cause.”

Zo­hair Mah­mood said, “Pak­istan, like other de­vel­op­ing coun­tries suf­fers from a high de­gree of fi­nan­cial ex­clu­sion, which over­all has a sig­nif­i­cant cor­re­la­tion with the level of poverty and gen­der in­equity. Hence, this year, CCBPL is in­ter­ested to start a re­cur­ring re­la­tion­ship with KASHF Foun­da­tion on sup­port­ing women en­trepreneurs on a yearly ba­sis.” Other del­e­gates present at the event were John Se­ward, Man­ag­ing Di­rec­tor, CCBPL and Rizwan U. Khan Gen­eral Man­ager, Coca-Cola Ex­port Cor­po­ra­tion.

CCBPL and KASHF Foun­da­tion were also in a grant re­la­tion­ship in 2011 whereby KASHF Foun­da­tion was given Rs. 1 mil­lion by Coca-Cola for fund­ing fe­male busi­nesses and ad­dress­ing train­ing needs of KASHF clients. The KASHF Foun­da­tion was the first in­sti­tu­tion in Pak­istan to demon­strate a sus­tain­able microfinance model in the coun­try and cur­rently has a to­tal dis­burse­ment of Rs. 17.3 bil­lion to over 1 mil­lion fe­male clients.

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