‘Pak­istani de­sign­ers should make their prod­ucts more ac­ces­si­ble to the In­dian mar­ket.’

Enterprise - - Opinion - - Asim Jofa

mak­ing Pak­istani a dif­fer­ence fash­ion to has Pak­istan’s evolved trade to be­come pro­file? an im­por­tant seg­ment of busi­ness and trade. In your view how is it

In my view, fash­ion has high­lighted Pak­istan glob­ally as it has helped in pro­ject­ing a softer im­age of our coun­try to for­eign in­vestors.

Do you see a suc­cess­ful in­fu­sion of Pak­istani cul­ture in the In­dian Mar­ket?

Be­ing neigh­bours our cul­tural back­ground has sim­i­lar­i­ties, es­pe­cially in cloth­ing and tex­tiles. I see a lot of po­ten­tial for Pak­istani lawn and all other prod­ucts in the In­dian mar­ket.

With the open­ing up of the In­dian mar­ket to Pak­istani prod­ucts, how can in­dus­try in Pak­istan ben­e­fit?

I think lawn has a very good po­ten­tial in the In­dian mar­ket. The tex­tile in­dus­try would ben­e­fit tremen­dously from this.

How do you think Pak­istani de­sign­ers can com­pete with their In­dian coun­ter­parts to make their mark?

Pak­istani de­sign­ers should make their prod­ucts more ac­ces­si­ble to the In­dian mar­ket so the con­sumer could feel the di­ver­sity which our de­sign­ers have to of­fer.

What re­sponse did you re­ceive­from the In­di­ans at the Life­style Pak­istan Ex­hi­bi­tion in New Delhi?

I had an over­whelm­ing re­sponse from the peo­ple.

Please elab­o­rate on the qual­ity of those Pak­istani prod­ucts that were well re­ceived in In­dia.

Be­ing a de­signer I could specif­i­cally com­ment on our own prod­ucts. We of­fer best qual­ity of fab­ric in terms of weav­ing, print­ing and em­broi­dery. All those brands which had par­tic­i­pated in the event had pre­sented their best prod­ucts.

Is there any way that we can also have such an event in Pak­istan where In­dian de­sign­ers can show­case their prod­ucts?

In­dian de­sign­ers are al­ready mak­ing their pres­ence felt in Pak­istan through fash­ion shows and events. It would be a good idea if there is kind of ex­hi­bi­tion for them to show­case their prod­ucts.

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