In­no­va­tive startup

Enterprise - - Book mate -

Ti­tle: By In­vi­ta­tion Only: How We Built Gilt and Changed the Way Mil­lions Shop Au­thor: Alexis May­bank, Alexan­dra Wilkis Wil­son Pub­lisher: Pen­guin Group (USA) Inc. (April, 2012) Price: $12.15 No. of pages: 288

This is a com­plete ac­count of Gilt Groupe – launched by Alexis, Alexan­dra, and their three col­leagues in 2007. Gilt has been re­garded as one of the most fas­ci­nat­ing star­tups of re­cent years, with a val­u­a­tion of more than $1 bil­lion. And it all be­gan with an idea: to bring sam­ple sales on­line and change the way mil­lions shop. The project has made the found­ing en­trepreneurs fa­mous at the bleed­ing-edge in­ter­sec­tion of fash­ion and tech­nol­ogy.

Alexis and Alexan­dra share their per­spec­tive in this dra­matic story of Gilt’s birth, rise, and evo­lu­tion. They show how they jug­gled the con­flict­ing needs of their sup­pli­ers, engineers, mar­keters, and po­ten­tial in­vestors. They also ex­plain how they blended their in­di­vid­ual strengths and weak­nesses and man­aged their rapidly grow­ing team. They cover the grow­ing pains of ex­pand­ing into new cat­e­gories like house­ware, travel, and menswear. The book also shares the dark­est mo­ments of the re­ces­sion when Gilt might eas­ily have died.

The true story of Gilt tells that any­thing is pos­si­ble for those with the creativ­ity to rec­og­nize a new op­por­tu­nity and the per­se­ver­ance to make it real.

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