Title: By Invitation Only: How We Built Gilt and Changed the Way Millions Shop Author: Alexis Maybank, Alexandra Wilkis Wilson Publisher: Penguin Group (USA) Inc. (April, 2012) Price: $12.15 No. of pages: 288
This is a complete account of Gilt Groupe – launched by Alexis, Alexandra, and their three colleagues in 2007. Gilt has been regarded as one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with an idea: to bring sample sales online and change the way millions shop. The project has made the founding entrepreneurs famous at the bleeding-edge intersection of fashion and technology.
Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They also explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like houseware, travel, and menswear. The book also shares the darkest moments of the recession when Gilt might easily have died.
The true story of Gilt tells that anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.