Selling - a social discourse
Title: The Art of the Sale: Learning from the Masters about the Business of Life Author: Philip Delves Broughton Publisher: Penguin Group (USA) Inc. (April 2012) Price: $12.95 No. of pages: 304
Broughton has conducted a revelatory examination of the elusive set of talents that bring about successful selling and the essential role of sales in business, religion, romance, art, and every other corner of human experience. He has tried to establish sales as the very engine of commerce and industry, with practically more workers in this field than in manufacturing, marketing or finance. Broughton has documented his investigations and travel accounts to assess sales as social discourse. He found a Moroccan salesman using age- old principles to ‘ read’ his customers, another one in Tampa believed in creating good narrative for effective sales, while in an Apple store selling is similar to organized religion, showing how the best in both realms inspires faith and a sense of duty in their customers.