Marketing your product or presenting either yourself or your company as a brand may sound a bit pompous and pretentious, yet it has become the most expert, Lon Safko, has urged businessmen to make business pages on Facebook, referring to them as an ‘ index’ to their company.
Individuals trying to sell their product through social networks have applied the same marketing strategies that are used for other media such as television; radio, OOH, print, etc. Extensive studies have shown that by displaying your product repeatedly in front of your customers, it becomes the first thing that strikes their mind when they need to buy that product. In other words the product becomes top of mind. If in case they prefer a certain product, then during nonavailability of that product, they would choose the other product, as such, the earlier product benefits from its spontaneous awareness. Frequently updating your business page with relevant details serves as a constant reminder to your potential audience and hence your company benefits, if not as top of mind, but from spontaneous awareness.
By uploading different albums of employees, working environment, cafeteria, conference facilities, etc., one can provide others with a more clearer and realistic view of the professional atmosphere. Such pictures make the office environment appear more hospitable and welcoming.
However, Facebook is generally looked upon as an interesting means of killing time and not for job hunting. Moreover if one is looking for experienced employees for the acceptable form of gaining recognition in a productsaturated world. In the past few years, individuals have explored the process of marketing their products on various social networks such as Facebook, Twitter and LinkedIn.
As the strongest social platform, with 901 million active users worldwide, Facebook understands the diverse needs of its wide audience. It is not merely a platform where people can stay connected with their old and new friends and colleagues but also allows you to make their business page for free. The frequent relevant updates on the page automatically gives it higher ranking in the search results within a few days, making the page easily accessible to a wider public.
Facebook users are highly aware of the fact that any page they make serves as a free of cost advertising campaign that automatically sends updates to all prospective customers, i. e. people who have liked your business page. In this sense it serves as the cheapest and efficient from of advertising, as it focuses on an extremely targeted audience. Social media company, Facebook is not the best platform as the number of individuals aged 35- 44 on Facebook are merely 18 percent as compared to the 29 percent in the 18- 25 slot. In contrast, Twitter and LinkedIn have a higher population of individuals aged 26- 34 ( 30 percent for Twitter and 31.2 percent for LinkedIn) as well as individuals aged 35- 44 are 27percent for Twitter and 24.8 percent for LinkedIn.
Twitter is relatively more apt for business as the 140 characters limit helps customers with short attention span to easily scan through the various tweets. The same marketing strategies are applied to this platform, as constant tweets ensure that your customers are following your activities and are consistently reminded of your presence. Twitter is easily accessible as one can update posts through the use of SMS text messages on cell phone.
One drawback of using Twitter is that users often tend to follow numerous companies, individuals and celebrities, and there is a major chance of several tweets being overlooked.
LinkedIn was designed specifically for business networking. It is the perfect platform for posting your resumes, references, areas of specialization and job history. It is highly recommended to participate in the questionanswer section, providing your opinions to solve queries posted by others. Others can tag your answer as either ‘ good answer’ or the ‘ best answer’. By answering many questions you would emerge as an expert in the field. Utilizing the discussion board to flaunt your knowledge in your area of expertise can also be useful. Making use of the add- on to share slideshows and presentations is also an effective way to display your skills. In a nutshell, your profile must mirror your professional potential.
Despite these factors, one major drawback of using LinkedIn is that initially, when two individuals have a 1st degree connection, it suggests that both are well- acquainted but now individuals are connecting with people they hardly know. In this way it has lost its essence in being a reliable source.
Nevertheless, when comparing the three social networks, LinkedIn emerges as the most professional networking tool, presenting itself as a gateway to job opportunities for many individuals.