What the women say:

Enterprise - - Comments - Neelo Pirzada Sa­lon Owner

De­spite the preva­lent eco­nomic con­di­tions, the beauty in­dus­try is still pro­gress­ing in Pak­istan. How­ever, growth is not as im­pres­sive if we com­pare it with other coun­tries. The beauty in­dus­try in the U.S. has in­deed shown tremen­dous growth in the past few years as the econ­omy there sup­ple­ments the growth of the beauty in­dus­try. There is a phe­nom­e­nal growth in beauty ser­vices in In­dia. The con­sump­tion pat­tern has in­creased there and women are more will­ing to try new looks and style. In China too, re­mark­able growth has been wit­nessed over the past decade in the beauty in­dus­try.

Mahvish Hasan Sa­lon Owner

As the role of women has evolved in Pak­istan, so have their needs. The em­pow­er­ment of women alo along with me­dia lit­er­acy has made them more aware of the lat­est trends. Women to­day are not only fa fash­ion- con­scious but also fi­nan­cially in­de­pen­dent and spend ac­cord­ing to their evolv­ing needs. At ev­ery stage and in ev­ery pro­fes­sion, Pak­istani women face ex­treme chal­lenges and deal with a great amount of stress. Un­der such cir­cum­stances, it is rea­son­able for them to search for ways to de-stress and pam­per them­selves. One of the emerg­ing trends is the de­sire in our women to ‘look-good and feel-good. As a re­sult, day spas and beauty sa­lons have sprouted up and the de­mand has en­cour­aged many young en­trepreneurs to ven­ture into the field.

Aamna Latif Group Acct. Man­ager, CMC

Since the mod­ern woman in Pak­istan to­day is per­ceived to be quite ‘high-main­te­nance’, vis­its to the sa­lon have be­come rather a ne­ces­sity. In Pak­istan, the mind­set of­ten pre­vails that beauty sa­lons are for the De­fence begums who raid lawn ex­hi­bi­tions and spend end­less hours at beauty par­lours. Hav­ing seen my mother’s whole­some good looks be­ing the re­sult of just a Pond’s cold cream all her life, this be­lief was not re­in­forced. How­ever, now the par­a­digm is quickly chang­ing and I feel that trips to the sa­lon are more of a ne­ces­sity as they ex­ist to as­sist per­sonal hy­giene. A sim­ple man­i­cure, pedi­cure, hair trim­ming, wax­ing and tweez­ing have be­come ab­so­lute ne­ces­si­ties and lead to a neater, more pre­sentable per­son­al­ity.

Me­hwish Fa­tima As­sis­tant Prod­uct Man­ager, HBL

As a work­ing woman, I know how dif­fi­cult it can be to take time out for one­self. My vis­its to the sa sa­lon are very in­fre­quent and al­most al­ways verge on ne­ces­sity. Th­ese monthly vis­its aside, I make it a point to go to the sa­lon ev­ery cou­ple of months for a fa­cial and if I have time, I get a man­i­cure and p pedi­cure as well. Th­ese sa­lon trips are a com­bi­na­tion of ne­ces­sity and lux­ury, when I can re­lax and u un­wind for a while be­fore I head back to my busy sched­ule.

Kan­wal Raza PR Man­ager, Cosmo Group

I work in a multi­na­tional com­pany as a PR Man­ager. The brands I han­dle are mostly beauty prod­ucts there­fore as a PR per­son I visit sa­lons and con­duct pro­mo­tional ac­tiv­i­ties for my brand. Reg­u­lar main­te­nance of one’s ap­pear­ance has now be­come a ne­ces­sity. Now, along with your ed­u­ca­tion and ca­pa­bil­i­ties, peo­ple tend to no­tice your looks too. As a work­ing woman, I have to take good care of my­self, be­cause it con­trib­utes to leav­ing a good im­pres­sion on clients with whom we in­ter­act on a reg­u­lar ba­sis.

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