What the women say:
Despite the prevalent economic conditions, the beauty industry is still progressing in Pakistan. However, growth is not as impressive if we compare it with other countries. The beauty industry in the U.S. has indeed shown tremendous growth in the past few years as the economy there supplements the growth of the beauty industry. There is a phenomenal growth in beauty services in India. The consumption pattern has increased there and women are more willing to try new looks and style. In China too, remarkable growth has been witnessed over the past decade in the beauty industry.
Mahvish Hasan Salon Owner
As the role of women has evolved in Pakistan, so have their needs. The empowerment of women alo along with media literacy has made them more aware of the latest trends. Women today are not only fa fashion- conscious but also financially independent and spend according to their evolving needs. At every stage and in every profession, Pakistani women face extreme challenges and deal with a great amount of stress. Under such circumstances, it is reasonable for them to search for ways to de-stress and pamper themselves. One of the emerging trends is the desire in our women to ‘look-good and feel-good. As a result, day spas and beauty salons have sprouted up and the demand has encouraged many young entrepreneurs to venture into the field.
Aamna Latif Group Acct. Manager, CMC
Since the modern woman in Pakistan today is perceived to be quite ‘high-maintenance’, visits to the salon have become rather a necessity. In Pakistan, the mindset often prevails that beauty salons are for the Defence begums who raid lawn exhibitions and spend endless hours at beauty parlours. Having seen my mother’s wholesome good looks being the result of just a Pond’s cold cream all her life, this belief was not reinforced. However, now the paradigm is quickly changing and I feel that trips to the salon are more of a necessity as they exist to assist personal hygiene. A simple manicure, pedicure, hair trimming, waxing and tweezing have become absolute necessities and lead to a neater, more presentable personality.
Mehwish Fatima Assistant Product Manager, HBL
As a working woman, I know how difficult it can be to take time out for oneself. My visits to the sa salon are very infrequent and almost always verge on necessity. These monthly visits aside, I make it a point to go to the salon every couple of months for a facial and if I have time, I get a manicure and p pedicure as well. These salon trips are a combination of necessity and luxury, when I can relax and u unwind for a while before I head back to my busy schedule.
Kanwal Raza PR Manager, Cosmo Group
I work in a multinational company as a PR Manager. The brands I handle are mostly beauty products therefore as a PR person I visit salons and conduct promotional activities for my brand. Regular maintenance of one’s appearance has now become a necessity. Now, along with your education and capabilities, people tend to notice your looks too. As a working woman, I have to take good care of myself, because it contributes to leaving a good impression on clients with whom we interact on a regular basis.