‘Beauty salons are an amazing business.’
Hina Farid, owner of Blush Spa & Beauty Salon, speaks to Enterprise
Hina Farid recalls being excited over earning 5000 rupees on the first day that her salon opened and is grateful to God for the salon’s success ever since. Blush has continued to expand since then and the customers have increased. “Three years back,” she says, “summers used to be dead seasons for us, mainly because most families went abroad for vacations. Thankfully, that trend changed due to the emerging concept of summer becoming a wedding season. With the grace of God, now the only slow period is the first 10 days of Muharram and the beginning of Ramadan.”
Hina believes in expanding gradually rather than offering more than she can manage. Her salon initially offered services related to hair, then it added facials and now it also provides manicure and pedicure. “This year’s target, for us, is make- up”, she says. This has helped her evolve gradually over the past 5 years. She lays great stress on training her girls on a regular basis as it serves as a refresher and boosts their confidence in managing clients.
Since Hina has spent a number of years abroad, working in the beauty profession, she knows the difference in beauty services. “In America,” she says, “finishing everything within a specified time limit is their main concern as compared to customer satisfaction. Our services here are far more detailed but we need to organize ourselves. Owners need to be involved in their salons, offering their input, managing the clients and supervising their girls. My girls have been trained to treat every customer as special. They have been taught that their body language must always be pleasant.”
Hina is not very happy about the mushroom growth of beauty parlours. “A salon,” she says, “is not about having a small area with four chairs and three girls and low prices using cheaper quality products. A street has 20 salons and they all bicker over a 50 rupee price difference.” She suggests that the customers need to realize that if something has a certain price and you get it for less, then there must be a catch somewhere. She sympathizes with the masses as she knows that the economy is giving everyone a hard time but she asks women not to play with their hair and skin, because if they get damaged once, they will take far more time, money and effort to repair.
Hina says beauty salons are an amazing business, and finds bridal services as being highly profitable. She urges women to investigate bridal services offered by various parlours rather than being status conscious and going after certain “names”. She explains that there are many different salons that may not have emerged as brands, yet they offer more personalised makeup.
According to Hina, there are various reasons behind the increase in prices at beauty salons. These range from the increasing prices of products they use, cost of electricity, water and petrol, maintenance of interior and staff salaries.
Hina is against charging of hefty amounts from customers as she believes that ten clients are better than having one.
She says, “Take less profit as it comes down to the same thing, be honest with your clients, guide them sincerely and they will refer ten more clients to you.”
When asked why there is a growing trend at salons not to use Pakistani beauty products, Hina explains that local products lack consistency in quality. “I ordered a nail polish set which had a beautiful collection of colours. The first consignment was amazing but our clients had several issues with the second. It is unfortunate to see that manufacturers do not monitor their product and this leads to complaints from customers. If they improve their standards, then many beauticians will switch to local products.”