Ipad mini takes cen­trestage

Enterprise - - Business Tools -

Ap­ple Inc. has un­veiled the iPad mini along with other prod­uct up­grades. The smaller ver­sion in the hugely pop­u­lar iPad se­ries will open pos­si­bil­i­ties for tablet com­put­ing in fu­ture. Ap­ple hopes that the iPad mini, with its com­pet­i­tive price ($329) and a smaller screen size (7.9 inches ver­sus the iPad’s orig­i­nal 9.7 inches) will pro­tect it from an on­slaught of tablets from ri­vals like Ama­zon and Google. Phil Schiller, VP Mar­ket­ing, Ap­ple Inc., says the de­vice was 23% thin­ner and 53% lighter than the third-gen­er­a­tion iPad launched ear­lier this year.

Ap­ple was re­luc­tant to launch the mini ver­sion of the iPad since Steve Jobs once de­scribed the 7-inch tablet as be­ing too small. How­ever, the com­pany’s change of strat­egy comes in the face of mount­ing pres­sure from its clos­est com­peti­tors, who al­ready of­fer smaller and cheaper prod­ucts. The iPad mini has a more travel-friendly ap­peal as the user can hold it in one hand un­like the former ver­sions of iPad which re­quired both hands to op­er­ate the de­vice. An­a­lysts sug­gest that iPad mini shows the anx­i­ety sur­fac­ing among Ap­ple’s top man­age­ment about los­ing con­trol over the mar­ket which it has dom­i­nated for decades.

The iPad mini will be avail­able in two colours, black and white, and will come in 16GB, 32GB and 64GB me­mory sizes with Wi-Fi, Wi-Fi­plus, and 3G/cel­lu­lar ver­sions. An in­ter­est­ing fea­ture of the iPad mini is 49 per­cent more surf­ing space when brows­ing the web in por­trait style than the 7-inch tablet, while in land­scape style the space is 67 per­cent larger.

Hard­ware

Op­er­at­ing sys­tem: Ap­ple’s iOS with dual-core A-5 pro­ces­sor Cam­eras: 5-megapixel iSight Cam­era and Face­Time HD frontside cam­era for video­con­fer­enc­ing Bat­tery life: 10 hours Con­nec­tiv­ity: 802.11 a/b/g/n Wi-Fi, at 2.4GHz and 5GHz dual-band fre­quen­cies, and Blue­tooth 4.0

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