Ipad mini takes centrestage
Apple Inc. has unveiled the iPad mini along with other product upgrades. The smaller version in the hugely popular iPad series will open possibilities for tablet computing in future. Apple hopes that the iPad mini, with its competitive price ($329) and a smaller screen size (7.9 inches versus the iPad’s original 9.7 inches) will protect it from an onslaught of tablets from rivals like Amazon and Google. Phil Schiller, VP Marketing, Apple Inc., says the device was 23% thinner and 53% lighter than the third-generation iPad launched earlier this year.
Apple was reluctant to launch the mini version of the iPad since Steve Jobs once described the 7-inch tablet as being too small. However, the company’s change of strategy comes in the face of mounting pressure from its closest competitors, who already offer smaller and cheaper products. The iPad mini has a more travel-friendly appeal as the user can hold it in one hand unlike the former versions of iPad which required both hands to operate the device. Analysts suggest that iPad mini shows the anxiety surfacing among Apple’s top management about losing control over the market which it has dominated for decades.
The iPad mini will be available in two colours, black and white, and will come in 16GB, 32GB and 64GB memory sizes with Wi-Fi, Wi-Fiplus, and 3G/cellular versions. An interesting feature of the iPad mini is 49 percent more surfing space when browsing the web in portrait style than the 7-inch tablet, while in landscape style the space is 67 percent larger.
Operating system: Apple’s iOS with dual-core A-5 processor Cameras: 5-megapixel iSight Camera and FaceTime HD frontside camera for videoconferencing Battery life: 10 hours Connectivity: 802.11 a/b/g/n Wi-Fi, at 2.4GHz and 5GHz dual-band frequencies, and Bluetooth 4.0