Title: The Knockoff Economy: How Imitation Sparks Innovation Author: Kal Raustiala, Christopher Sprigman
Publisher: Oxford University Press, USA (September 17, 2012) Price: $17.09
No. of pages: 280 pages
This book explores the belief that innovation and growth can only exist when businesses follow strong protections against imitation and duplication. The writers are professional lawyers who make compelling arguments that copyright and patents do not support innovation. Raustiala and Sprigman provide examples of growing industries with low protection to intellectual property rights and an inclination towards copying. The discussion of the innovative practices in various industries with emphasis on the knockoff economy offers an original study of the relationship between innovation and imitation. The argument is that creativity can help industries survive in a knockoff environment. The example of the fashion industry sheds light on how exclusive designs creep into markets and how knockoff products can serve as an advertisement for genuine goods.