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Ti­tle: The Knock­off Econ­omy: How Im­i­ta­tion Sparks In­no­va­tion Au­thor: Kal Raus­tiala, Christo­pher Sprig­man

Pub­lisher: Ox­ford Univer­sity Press, USA (Septem­ber 17, 2012) Price: $17.09

No. of pages: 280 pages

This book ex­plores the be­lief that in­no­va­tion and growth can only ex­ist when busi­nesses fol­low strong pro­tec­tions against im­i­ta­tion and du­pli­ca­tion. The writ­ers are pro­fes­sional lawyers who make com­pelling ar­gu­ments that copy­right and patents do not sup­port in­no­va­tion. Raus­tiala and Sprig­man pro­vide ex­am­ples of grow­ing in­dus­tries with low pro­tec­tion to in­tel­lec­tual prop­erty rights and an in­cli­na­tion to­wards copy­ing. The dis­cus­sion of the in­no­va­tive prac­tices in var­i­ous in­dus­tries with em­pha­sis on the knock­off econ­omy of­fers an orig­i­nal study of the re­la­tion­ship be­tween in­no­va­tion and im­i­ta­tion. The ar­gu­ment is that cre­ativ­ity can help in­dus­tries sur­vive in a knock­off en­vi­ron­ment. The ex­am­ple of the fash­ion in­dus­try sheds light on how ex­clu­sive de­signs creep into mar­kets and how knock­off prod­ucts can serve as an ad­ver­tise­ment for gen­uine goods.

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