Apri­cot Ex­ports

Enterprise - - Editor's Desk - Naz Fa­tima Quetta

Apri­cot is a fruit that is grown in much abun­dance in the moun­tain­ous re­gions of Balochis­tan, KPK and the north­ern ar­eas. Though there is con­sid­er­able de­mand for this fruit in world mar­kets as it is not grown in many other coun­tries, Pak­istani ex­porters have failed to take ad­van­tage of this over­seas de­mand. All that hap­pens to the apri­cot crop is that it is ei­ther sold in lo­cal mar­kets, is used as fod­der for cat­tle or the sur­plus is al­lowed to rot.

It is time that fruit ex­porters paid due at­ten­tion to apri­cot and fo­cused on its proper breed­ing with a view to ex­port­ing it to world mar­kets. They need to ex­plore those mar­kets where the fruit is in greater de­mand so as to cul­ti­vate it in a man­ner that it meets their re­quire­ments. Lo­cal hor­ti­cul­tur­ists must also take a se­ri­ous look at apri­cot cul­ti­va­tion and work to­wards fur­ther im­prov­ing its qual­ity.

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