Ap­ple of­fer­ings for this year

Enterprise - - Tech News -

What will be of­fered by Ap­ple through­out 2013? Here are some pre­dic­tions as Ap­ple has en­tered one of its most closely watched years yet.

Ap­ple TV

Ap­ple has fi­nally re­leased its Ap­ple TV 3rd Gen­er­a­tion A1469 this March. The new fea­ture in the model is the slight change in its ma­te­rial with the New Sil­i­con be­cause of which it is cheaper for Ap­ple to make the de­vice. Apart from this, noth­ing new has been added to Ap­ple A1469.

The new Ap­ple TV has its own Op­er­at­ing Sys­tem and al­though the hard­ware and soft­ware of iphone/ipad and Ap­ple TV are very sim­i­lar, there ex­ists no ap­pli­ca­tion com­pat­i­bil­ity be­tween the two de­vices. Also, Hulu Plus is now a sup­ported stream­ing ser­vice on the Ap­ple TV. It works well with all iTunes ser­vices such as Photo Stream, iTunes Match and iTunes video con­tent.

Ap­ple’s new TV model has no new func­tions; at the same time it does not ap­pear to be a step back in its per­for­mance. It ac­tu­ally saves cost for Ap­ple through bet­ter en­gi­neer­ing and size re­duc­tion.


Ru­mours that Ap­ple has been on the cusp of a sub­scrip­tion mu­sic ser­vice have swirled for years, but have not re­sulted in an ac­tual prod­uct. Mean­while, de­vel­oper com­peti­tors like Spo­tify and RDIO have flown past Ap­ple in of­fer­ing cheap ways to get a mas­sive col­lec­tion of mu­sic, on de­mand, and on a mul­ti­tude of de­vices.

Where has that left Ap­ple? In the past few years it’s been a plat­form en­abler, giv­ing th­ese com­pa­nies a place to hawk their apps. Mean­while, it has slowly added more fea­tures to iTunes through iCloud that let users get their own mu­sic on de­mand.

Map im­prove­ments

Ap­ple has launched its new maps in iOS 6 this Jan­uary. The com­pany has added some novel fea­tures in the new Maps in­clud­ing 3D per­spec­tive with build­ing mod­els, Flyover for adding depth to satel­lite view and turn by turn nav­i­ga­tion.

The new iOS 6 Maps re­tains the ma­tu­rity of Ap­ple’s Map Kit soft­ware de­vel­op­ment kit (SDK), which is used by third party de­vel­op­ers to in­cor­po­rate map fea­tures into their own apps.

Among the SDK fea­tures in Ap­ple’s Map Kit are the sup­port for map mark­ers, Poly­lines, and over­lays. Ac­cord­ing to a re­port, tiled over­lays are com­mon in ap­pli­ca­tions to dis­play a layer of in­for­ma­tion, such as weather, crime, and even earth­quake data, over a map. Other novel fea­tures unique to Ap­ple’s Map Kit are “fol­low user lo­ca­tion” and “fol­low with head­ing” modes.

Apart from the ex­cit­ing new fea­tures that Ap­ple has added in its new Maps, some flaws in di­rec­tions are eas­ily no­tice­able where im­prove­ments are still needed.

Se­ri­ous about Siri

Ap­ple’s got some se­ri­ous work to do with Siri. Now more than a year old, the once spiffy soft­ware is show­ing its age. Ap­ple gave the voice as­sis­tant some new tricks with iOS 6, but Google made the ser­vice look slow and clumsy as part of its An­droid 4.1 Jelly Bean up­date. That soft­ware fea­ture, which later trick­led over to Google’s search app on iOS, served up an­swers faster and of­ten with more use­ful re­sults.

So what can Ap­ple do? Ex­pect a big speed boost and in­te­gra­tion with more third-party apps and ser­vices. There are also signs Siri might be headed to more places, like Ap­ple’s Mac and Ap­ple TV plat­forms.

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