Title: The greatest business decisions of all time Author: Verne Harnish & Editors of Fortune Magazine
Publisher: Time Inc Home Entertainment Price: 179Rs
No. of pages: 207
Management consultant, Verne Harnish along with editors of Fortune Magazine provide the background story behind 20 best business decisions made by big organisations that saved them from major financial and non-financial loss.
The book takes you to the minds of key decision makers who made these important decisions. It describes how previous decisions have shaped the thought processes of today’s leaders. Among the 20 decisions, the first one includes why Apple’s board of directors decided to bring back Steve Jobs. Another case includes that of Samsung as to why Samsung decided to send its young employees to other nations. It also includes detailed analysis of Zappos’ decision to offer free shipping and returns. The famous Johnson’s & Johnson’s decision to replace its entire Tylenol stock with tamper-proof containers after several bottles were found tampered with cyanide. Other cases in the book include Intel’s decision to brand its products and Toyota’s decision to put quality first and revolutionise its Toyota Production System.
There’s definitely a lot to learn from these business decisions made previously and the book is compiled with these lessons.