Lessons learned

Enterprise - - Book Mate -

Ti­tle: The great­est busi­ness de­ci­sions of all time Au­thor: Verne Har­nish & Edi­tors of For­tune Mag­a­zine

Pub­lisher: Time Inc Home En­ter­tain­ment Price: 179Rs

No. of pages: 207

Man­age­ment con­sul­tant, Verne Har­nish along with edi­tors of For­tune Mag­a­zine pro­vide the back­ground story be­hind 20 best busi­ness de­ci­sions made by big or­gan­i­sa­tions that saved them from ma­jor fi­nan­cial and non-fi­nan­cial loss.

The book takes you to the minds of key de­ci­sion mak­ers who made these im­por­tant de­ci­sions. It de­scribes how pre­vi­ous de­ci­sions have shaped the thought pro­cesses of to­day’s lead­ers. Among the 20 de­ci­sions, the first one in­cludes why Ap­ple’s board of di­rec­tors de­cided to bring back Steve Jobs. An­other case in­cludes that of Sam­sung as to why Sam­sung de­cided to send its young em­ploy­ees to other na­tions. It also in­cludes de­tailed anal­y­sis of Zap­pos’ de­ci­sion to of­fer free ship­ping and re­turns. The fa­mous Johnson’s & Johnson’s de­ci­sion to re­place its en­tire Tylenol stock with tam­per-proof con­tain­ers af­ter sev­eral bot­tles were found tam­pered with cyanide. Other cases in the book in­clude In­tel’s de­ci­sion to brand its prod­ucts and Toy­ota’s de­ci­sion to put qual­ity first and rev­o­lu­tionise its Toy­ota Pro­duc­tion Sys­tem.

There’s def­i­nitely a lot to learn from these busi­ness de­ci­sions made pre­vi­ously and the book is com­piled with these lessons.

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