“...we want quality products with affordable prices”
What product categories are more prone to counterfeiting?
Almost all product categories are susceptible to counterfeiting. The most common ones are milk, biscuits, spices, synthetic paints, cosmetics, detergents, edible oil, lubricants, beverages and also bottled water.
How does Pakistan compare with other countries in this racket?
Pakistan stands at number two position in Asia while India is number one. Bangladesh takes the third place and Sri Lanka is number four. Please keep in mind that India is multiple times bigger in size compared to Pakistan in terms of area and population and has had an independent consumer protection ministry since 1986 in addition to strong consumer protection laws.
What steps can companies take to prevent counterfeiting of their products?
Nestle and English Biscuits have been very cooperative with us. We respect all good companies to at least support the consumers. We are not demanding cheap quality but we want quality products with affordable prices.
What steps should the Government of Pakistan take to address the menace of counterfeiting?
Great responsibility lies on the government to control counterfeiting in the country. They need to exercise rule of law, increase accountability and enforce a zero tolerance policy. Awareness needs to created at the consumer level as well and a strong complaint system needs to be in place for consumers to share their concerns.