“...we want qual­ity prod­ucts with af­ford­able prices”

Enterprise - - ECONOMY WATCH - – Hamid Maker

What prod­uct cat­e­gories are more prone to coun­ter­feit­ing?

Al­most all prod­uct cat­e­gories are sus­cep­ti­ble to coun­ter­feit­ing. The most com­mon ones are milk, bis­cuits, spices, syn­thetic paints, cos­met­ics, de­ter­gents, ed­i­ble oil, lu­bri­cants, bev­er­ages and also bot­tled wa­ter.

How does Pak­istan com­pare with other coun­tries in this racket?

Pak­istan stands at num­ber two po­si­tion in Asia while In­dia is num­ber one. Bangladesh takes the third place and Sri Lanka is num­ber four. Please keep in mind that In­dia is mul­ti­ple times big­ger in size com­pared to Pak­istan in terms of area and pop­u­la­tion and has had an in­de­pen­dent con­sumer pro­tec­tion min­istry since 1986 in ad­di­tion to strong con­sumer pro­tec­tion laws.

What steps can com­pa­nies take to pre­vent coun­ter­feit­ing of their prod­ucts?

Nes­tle and English Bis­cuits have been very co­op­er­a­tive with us. We re­spect all good com­pa­nies to at least sup­port the con­sumers. We are not de­mand­ing cheap qual­ity but we want qual­ity prod­ucts with af­ford­able prices.

What steps should the Govern­ment of Pak­istan take to ad­dress the men­ace of coun­ter­feit­ing?

Great re­spon­si­bil­ity lies on the govern­ment to con­trol coun­ter­feit­ing in the coun­try. They need to ex­er­cise rule of law, in­crease ac­count­abil­ity and en­force a zero tol­er­ance pol­icy. Aware­ness needs to cre­ated at the con­sumer level as well and a strong com­plaint sys­tem needs to be in place for con­sumers to share their con­cerns.

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