Suc­cess­ful Pak­istani man­goes ex­hi­bi­tion in The Hague

Enterprise - - National News -

An ex­hi­bi­tion of Pak­istani man­goes was or­gan­ised by the Com­mer­cial Wing of the Em­bassy of Pak­istan in The Hague with the sup­port of the Trade Devel­op­ment Au­thor­ity of Pak­istan on June 23, 2014.

Var­i­ous va­ri­eties of Pak­istani man­goes like Sindhri, Chaunsa, Beghan Phali and Sun­hera were ex­hib­ited at the ex­hi­bi­tion. Ar­range­ments were also made for the tast­ing of mango cubes, shakes, ice cream, lassi, etc. There were six stalls at the ex­hi­bi­tion. The Multi­na­tional Fruit Com­pany had also es­tab­lished its stall there.

Visi­tors in­cluded am­bas­sadors of Ja­pan, Sene­gal. Tur­key, In­dia, Spain, UAE, com­mer­cial at­taches of var­i­ous coun­tries, rep­re­sen­ta­tives of the Dutch Min­istry of Economic Af­fairs and Dutch devel­op­ment or­ga­ni­za­tions like CBI and PU. Per­sons from large multi­na­tional com­pa­nies in the fruit sec­tor like spe­cial fruits, to­tal ex­otics, AZ im­porters. etc. also vis­ited the stalls. Trade visi­tors and im­porters also par­tic­i­pated in the ex­hi­bi­tion and held B2B meet­ings.

For me­dia cov­er­age, rep­re­sen­ta­tive from the APP and Diplo­matic Mag­a­zine were in­vited. The ex­hi­bi­tion proved to be very suc­cess­ful in pro­mot­ing Pak­istani man­goes. The Nether­lands is the sec­ond largest im­porter and ex­porter of man­goes and is the trade gate­way to Europe. Mango pro­mo­tion ac­tiv­i­ties have proved very pro­duc­tive in in­creas­ing the vol­ume of Pak­istani mango ex­ports to the Nether­lands in par­tic­u­lar and Europe in gen­eral.

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