Book Re­view

Enterprise - - Contents - Re­viewed by Mahrukh Fa­rooq The writer has an in­ter­est in ad­ver­tis­ing, me­dia and pub­lic re­la­tions.

Know Your CEO

surf. Stuck by the ap­par­ent fu­til­ity of the task as there were hun­dreds of starfish awash on the shore, the man ex­claims, “You must be crazy! There are thou­sands of starfish stranded here. You can’t pos­si­bly make any dif­fer­ence.” At that, the per­son stooped down to pick up another starfish and throw him back into the sea. He then turned back to the man and said, “It surely made a dif­fer­ence to that one.” The moral of the story is that by start­ing small, one can hope to ac­com­plish some­thing big and ul­ti­mately make a dif­fer­ence in the lives of many. This is what forms the main crux of the book and hence, pre­pares the reader for what is to come.

Though the de­tailed ac­counts pro­vided are quite in­ter­est­ing as they pro­vide rare, never-be­fore-seen snap­shots of the kind of lives th­ese in­di­vid­u­als led prior to be­com­ing fa­mous, the writ­ing style leaves a lit­tle to be de­sired. For one, in an at­tempt to sound con­ver­sa­tional, the writer has over­done it; with Urdu words writ­ten in Ro­man English to each sen­tence punc­tu­ated with one too many commas to even the mis­use of el­lipses to sig­nal a pause be­tween two ar­gu­ments, the writ­ing style leaves the reader slightly baf­fled and, quite frankly, a lit­tle ex­hausted.

Still, the ef­fort spent in ac­cu­mu­lat­ing so much in­for­ma­tion about each in­di­vid­ual high­lighted in the book is highly com­mend­able as it is a rather cum­ber­some, not to men­tion a time­con­sum­ing job. Any­one look­ing to en­hance one’s knowl­edge about the lead­ers of our coun­try need not look any fur­ther as ‘100 Per­form­ing CEOs & Lead­ers of Pak­istan’ by Ijaz Nisar aims to sat­isfy the need to know ev­ery­thing one needs to know about their fa­vorite role model. In ad­di­tion, the en­tire tone of the book, to say the least, is full of in­spi­ra­tion and hope. It aims to mo­ti­vate the reader with sto­ries of strug­gle and hard­ship in or­der to make him re­al­ize that he too can, with the right amount of de­ter­mi­na­tion and hard work, hope to achieve suc­cess and ul­ti­mately be a source of in­spi­ra­tion to oth­ers as well.

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