Google’s Wire­less Ser­vice

Enterprise - - International news -

Google is rid­ing high on its wire­less phone ser­vice, en­ter­ing a fierce pric­ing war by en­abling cus­tomers to only pay for the data they use, ac­cord­ing to the Wall Street Jour­nal. The ser­vice is ex­pected to run on Sprint and T-Mo­bile net­works, switch­ing be­tween the two depend­ing on net­work strength, and it will only work on the Nexus 6 phone.

The news was first an­nounced at a wire­less con­fer­ence in Barcelona in March, when Google se­nior vice pres­i­dent Sun­dar Pichai said the new wire­less ser­vice would only be rolled out as a small ex­per­i­ment at first. Re­ports that Google will only charge for data use has been par­tic­u­larly com­pelling for busi­ness an­a­lysts. Many have com­pared the strat­egy to Google Fiber, the ul­tra-fast broad­band In­ter­net ser­vice that’s avail­able in only some cities.

“While Google may not be tar­get­ing huge num­bers of sub­scribers, their en­try into this mar­ket is very im­por­tant, be­cause it has the po­ten­tial to dis­rupt the wire­less in­dus­try in much the same way Google Fiber prompted changes in the ca­ble and broad­band in­dus­tries,” Ra­jeev Chand, head of re­search at Rut­berg & Com­pany, a mo­bile in­dus­try­fo­cused in­vest­ment bank, told the Jour­nal.

There’s also word Google wire­less ser­vice - - ru­mored to be called Project Fi - - will make it pos­si­ble for cus­tomers to route their data through WiFi. The com­pany’s I/O de­vel­oper con­fer­ence was pre­vi­ously

pegged as the likely time of un­veil­ing.

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