Google’s Wireless Service
Google is riding high on its wireless phone service, entering a fierce pricing war by enabling customers to only pay for the data they use, according to the Wall Street Journal. The service is expected to run on Sprint and T-Mobile networks, switching between the two depending on network strength, and it will only work on the Nexus 6 phone.
The news was first announced at a wireless conference in Barcelona in March, when Google senior vice president Sundar Pichai said the new wireless service would only be rolled out as a small experiment at first. Reports that Google will only charge for data use has been particularly compelling for business analysts. Many have compared the strategy to Google Fiber, the ultra-fast broadband Internet service that’s available in only some cities.
“While Google may not be targeting huge numbers of subscribers, their entry into this market is very important, because it has the potential to disrupt the wireless industry in much the same way Google Fiber prompted changes in the cable and broadband industries,” Rajeev Chand, head of research at Rutberg & Company, a mobile industryfocused investment bank, told the Journal.
There’s also word Google wireless service - - rumored to be called Project Fi - - will make it possible for customers to route their data through WiFi. The company’s I/O developer conference was previously
pegged as the likely time of unveiling.