Changan Au­to­mo­bile, Mas­ter Mo­tor sign agree­ment

Enterprise - - National news -

Chi­nese au­tomak­ers are set to kick-start their $100 mil­lion car as­sem­bling plant with an­nual pro­duc­tion ca­pac­ity of 30,000 units by the year-end.

“We are ex­cited to see the mar­ket po­ten­tial in Pak­istan as well as the ex­port op­por­tu­ni­ties we can tap,” Wang Huan­ran, as­sis­tant pres­i­dent and gen­eral man­ager of Overseas Busi­ness De­vel­op­ment at Changan Au­to­mo­bile told me­dia.

Changan Au­to­mo­bile signed an agree­ment with Mas­ter Mo­tor Lim­ited, an au­tho­rised as­sem­bler of Chi­nese auto brand in Pak­istan and that is al­ready as­sem­bling buses and trucks in Pak­istan.

The com­pa­nies en­tered into a joint ven­ture to con­trib­ute to the in­di­geni­sa­tion of the lo­cal au­to­mo­bile in­dus­try.

They would pool their re­sources and ex­per­tise to achieve the com­mon goal of be­com­ing Pak­istan’s lead­ing au­to­mo­bile com­pany by 2025, Huan­ran said.

Changan has se­lected Pak­istan as the base coun­try for mak­ing of right hand drive ve­hi­cles.

Huan­ran said Changan is the largest sell­ing Chi­nese auto brand in China for 10 years in a row, touch­ing an­nual vol­ume of 2.8 mil­lion with a wide range of light com­mer­cial, sports util­ity and mul­ti­pur­pose ve­hi­cles and pas­sen­ger cars through joint ven­tures with man­u­fac­tur­ers like Suzuki, Ford, PSA, Mazda, Bosch, Aisin and Scha­ef­fler.

Chair­man Nadeem Ma­lik at Mas­ter Mo­tor said the group has been work­ing in au­to­mo­tive in­dus­try for the last two decades and pro­duc­ing trucks and buses and has so far sold over 17,000 ve­hi­cles in Pak­istan.

“Pak­istan has huge po­ten­tial in terms of mo­tori­sa­tion in­dex since it ranked 160 in the world with only 18 ve­hi­cles per 1,000 in­hab­i­tants,” Ma­lik said.

“To­gether with Changan we can tap the mar­ket po­ten­tial while lead­ing on tech­nol­ogy front and of­fer­ing lat­est tech­nolo­gies at af­ford­able price to de­liver un­prece­dented value to the cus­tomers.”

Chief Ex­ec­u­tive Of­fi­cer Da­nial Ma­lik at Mas­ter Mo­tor said the com­pany aims at to bring value and cut­ting edge tech­nol­ogy to ev­ery seg­ment of the mar­ket.

“This joint ven­ture with Changan will not only cre­ate thou­sands of jobs in the in­dus­try but also pro­mote the Pak­istani ven­dor base through tech­nol­ogy trans­fer via lo­cal­i­sa­tion,” Ma­lik added.

He said the plant be­ing es­tab­lished in Karachi will start pro­duc­tion in De­cem­ber with the plant ca­pac­ity of 30,000 units in dou­ble shift.

“We will start with few thou­sand units a year and will reach our full pro­duc­tion ca­pac­ity within three years,” he said.

“We are in the process of se­lect­ing deal­ers to be part of our net­work to serve our cus­tomers bet­ter by en­sur­ing ser­vice and spare parts avail­abil­ity in all ma­jor cities.”

Changan is pro­duc­ing world class prod­ucts with an em­pha­sis on safety and re­search de­vel­op­ment. Changan ranked no. 1 in re­search and de­vel­op­ment ca­pa­bil­ity for con­tin­u­ous 10 years with nine cen­tres in China, Italy, Ja­pan, UK and USA.

Also, Changan has part­nered with in­ter­net ser­vices firm Ten­cent to de­velop in­ter­net of ve­hi­cles and is the first com­pany to in­tro­duce au­ton­o­mous tech­nol­ogy in mass pro­duc­tion of cars in China.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.