BISP Chairperson projects positive image at Marketing Congress
Currency Selling Buying KARACHI—Minister of State and Chairperson, Benazir Income Support Programme (BISP) MNA Marvi Memon on Wednesday said the government, under the leadership of Prime Minister Muhammad Nawaz Sharif, has put the country on the path to development with prime focus on economic growth, job creation and welfare of the poor.
The positive economic indicators within a short span of time speak high of consolidated efforts of Prime Minister Nawaz Sharif’s economic team headed by Federal Minister for Finance and Economic Affairs Senator Muhammad Ishaq Dar, she said while addressing MARCON-16, two-day international marketing congress, which was organized by Marketing Association of Pakistan (MAP) here. She said the increase of BISP budget up to Rs 102 billion highlights present government’s commitment towards the uplift of the marginalized segments of the society. Chairman Privatization Commission Muhammad Zubair, Policy Analyst Javed Jabbar, Managing Director, Nestle Bruno Olierhoek, Chief Executive Officer, Mobilink Jeffery Hedberg also spoke.
Marvi Memon said MAP is a forum for professional marketers. The association has made significant contributions towards promoting marketing as a discipline, encourages and supports new entrants and keeps its members abreast of latest market trends. MARCON (International Marketing Congress) is a high profile event that attracts not only marketing and business leaders as speakers but also sponsorship from top national and multinational corporate players in Pakistan. Chairperson BISP reiterated that she feels proud to mention that BISP, being one of the largest social safety nets worldwide, is a success story that projects positive image of Pakistan. BISP beneficiaries have already started efforts to graduate out of poverty by marketing their own made products through BISP Ecommerce and starting business benefiting from PM’s Interest Free Loan Scheme.
Chairperson also shared success stories of BISP beneficiaries who have endeavored to come out of the vicious circle of poverty. The beneficiaries are contributing to Pakistan’s future by getting their children enrolled in schools under Waseela-e-Taleem (WeT) initiative of BISP. The WeT is bringing underprivileged children to schools through federal-provincial government collaboration. On the occasion Chairperson BISP said the rapid growth of women entrepreneurs has drawn international attention and helped Pakistan to build a soft image abroad. She mentioned that these inspirational women depict the real image of Pakistan. BISP invites them to motivate beneficiaries to graduate out of poverty under “Sisters in Success” initiative.
She acknowledged the contributions made by inspirational women like Jehan Ara, Rabia Gharib, Fiza Farhan, Shamim Akhtar, Haleema Bhutto, Lt Zakia Jamali, Maria toor, Sharmeen Obaoid Chinoy to name a few. In the end, Chairperson BISP commended the BISP development partners like National Health Insurance Program, PM Interest Free Loan, Khidmat Card, United Nations Development Program (UNDP), National Disaster Management Authority (NDMA), World Bank, Akhuwat, PPAF and others that are playing a pivotal role in improving the lives of Pakistanis and marketing better image of Pakistan by creating success stories of poor women.—APP