BISP Chair­per­son projects pos­i­tive im­age at Mar­ket­ing Congress

Pakistan Observer - - ECONOMY WATCH -

Cur­rency Sell­ing Buy­ing KARACHI—Min­is­ter of State and Chair­per­son, Be­nazir In­come Sup­port Pro­gramme (BISP) MNA Marvi Me­mon on Wed­nes­day said the gov­ern­ment, un­der the lead­er­ship of Prime Min­is­ter Muham­mad Nawaz Sharif, has put the coun­try on the path to devel­op­ment with prime fo­cus on eco­nomic growth, job cre­ation and wel­fare of the poor.

The pos­i­tive eco­nomic in­di­ca­tors within a short span of time speak high of con­sol­i­dated ef­forts of Prime Min­is­ter Nawaz Sharif’s eco­nomic team headed by Fed­eral Min­is­ter for Fi­nance and Eco­nomic Af­fairs Sen­a­tor Muham­mad Ishaq Dar, she said while ad­dress­ing MAR­CON-16, two-day in­ter­na­tional mar­ket­ing congress, which was or­ga­nized by Mar­ket­ing As­so­ci­a­tion of Pak­istan (MAP) here. She said the in­crease of BISP bud­get up to Rs 102 bil­lion high­lights present gov­ern­ment’s com­mit­ment to­wards the up­lift of the marginal­ized seg­ments of the so­ci­ety. Chair­man Pri­va­ti­za­tion Com­mis­sion Muham­mad Zubair, Pol­icy An­a­lyst Javed Jab­bar, Man­ag­ing Di­rec­tor, Nes­tle Bruno Olier­hoek, Chief Ex­ec­u­tive Of­fi­cer, Mo­bilink Jef­fery Hed­berg also spoke.

Marvi Me­mon said MAP is a fo­rum for pro­fes­sional mar­keters. The as­so­ci­a­tion has made sig­nif­i­cant con­tri­bu­tions to­wards pro­mot­ing mar­ket­ing as a dis­ci­pline, en­cour­ages and sup­ports new en­trants and keeps its mem­bers abreast of lat­est mar­ket trends. MAR­CON (In­ter­na­tional Mar­ket­ing Congress) is a high pro­file event that at­tracts not only mar­ket­ing and busi­ness lead­ers as speak­ers but also spon­sor­ship from top na­tional and multi­na­tional cor­po­rate play­ers in Pak­istan. Chair­per­son BISP re­it­er­ated that she feels proud to men­tion that BISP, be­ing one of the largest so­cial safety nets world­wide, is a suc­cess story that projects pos­i­tive im­age of Pak­istan. BISP ben­e­fi­cia­ries have al­ready started ef­forts to grad­u­ate out of poverty by mar­ket­ing their own made prod­ucts through BISP Ecom­merce and start­ing busi­ness ben­e­fit­ing from PM’s In­ter­est Free Loan Scheme.

Chair­per­son also shared suc­cess stories of BISP ben­e­fi­cia­ries who have en­deav­ored to come out of the vi­cious cir­cle of poverty. The ben­e­fi­cia­ries are con­tribut­ing to Pak­istan’s fu­ture by get­ting their chil­dren en­rolled in schools un­der Waseela-e-Taleem (WeT) ini­tia­tive of BISP. The WeT is bring­ing un­der­priv­i­leged chil­dren to schools through fed­eral-pro­vin­cial gov­ern­ment col­lab­o­ra­tion. On the oc­ca­sion Chair­per­son BISP said the rapid growth of women en­trepreneurs has drawn in­ter­na­tional at­ten­tion and helped Pak­istan to build a soft im­age abroad. She men­tioned that th­ese in­spi­ra­tional women de­pict the real im­age of Pak­istan. BISP in­vites them to mo­ti­vate ben­e­fi­cia­ries to grad­u­ate out of poverty un­der “Sis­ters in Suc­cess” ini­tia­tive.

She ac­knowl­edged the con­tri­bu­tions made by in­spi­ra­tional women like Je­han Ara, Rabia Gharib, Fiza Farhan, Shamim Akhtar, Haleema Bhutto, Lt Zakia Ja­mali, Maria toor, Sharmeen Obaoid Chi­noy to name a few. In the end, Chair­per­son BISP com­mended the BISP devel­op­ment part­ners like Na­tional Health In­sur­ance Pro­gram, PM In­ter­est Free Loan, Khid­mat Card, United Na­tions Devel­op­ment Pro­gram (UNDP), Na­tional Dis­as­ter Man­age­ment Au­thor­ity (NDMA), World Bank, Akhuwat, PPAF and oth­ers that are play­ing a piv­otal role in im­prov­ing the lives of Pak­ista­nis and mar­ket­ing bet­ter im­age of Pak­istan by cre­at­ing suc­cess stories of poor women.—APP

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