Brand Consciousness among People, in our society, is increasing day by day, especially in youth and among the lower middle class. Due to social media, this trend is growing fast. Youth are particularly very conscious about brands because they think that they look attractive, funky and more stylish in trademark. Workers wear branded clothes so that they seem to be more decent, adorable and their impression on other people must be good. The famous brand labels in footwear, outfits and eatables satisfy their conscious customers.
Now the latest dresses which are tagged with different brands catch the attention of people. People are crazy in following the brand race and it lower down the street trend markets are now focused on tagged with latest brands. Famous brands of outfits, accessories, footwear and eatables create a sense of satisfaction among the large number of people in our society. The common concept is that the clothing brands provide high quality and great comfort. And hence more and more people are becoming brand loyalist even though they have to give out quite a huge sum of money when they make their purchases. Most people tend to go and buy which are highly reputed and have a brand value.
In my opinion it is just a show off or might be it is just a source of satisfaction for people and to make an impression on others. We should be conscious about our relations and our moral values but not brands. We should not give so much importance to our liking and self-satisfaction. We should be moderate and simple in our lifestyle and follow the teachings of Islam. —Islamabad