Brand con­scious­ness

Pakistan Observer - - OPINION - SADIA JAHANDAD

Brand Con­scious­ness among Peo­ple, in our so­ci­ety, is in­creas­ing day by day, es­pe­cially in youth and among the lower mid­dle class. Due to so­cial me­dia, this trend is grow­ing fast. Youth are par­tic­u­larly very con­scious about brands be­cause they think that they look at­trac­tive, funky and more stylish in trade­mark. Work­ers wear branded clothes so that they seem to be more de­cent, adorable and their im­pres­sion on other peo­ple must be good. The fa­mous brand la­bels in footwear, out­fits and eat­a­bles sat­isfy their con­scious cus­tomers.

Now the lat­est dresses which are tagged with dif­fer­ent brands catch the at­ten­tion of peo­ple. Peo­ple are crazy in fol­low­ing the brand race and it lower down the street trend markets are now fo­cused on tagged with lat­est brands. Fa­mous brands of out­fits, ac­ces­sories, footwear and eat­a­bles cre­ate a sense of sat­is­fac­tion among the large num­ber of peo­ple in our so­ci­ety. The com­mon con­cept is that the cloth­ing brands pro­vide high qual­ity and great com­fort. And hence more and more peo­ple are be­com­ing brand loy­al­ist even though they have to give out quite a huge sum of money when they make their pur­chases. Most peo­ple tend to go and buy which are highly re­puted and have a brand value.

In my opin­ion it is just a show off or might be it is just a source of sat­is­fac­tion for peo­ple and to make an im­pres­sion on oth­ers. We should be con­scious about our re­la­tions and our mo­ral val­ues but not brands. We should not give so much im­por­tance to our lik­ing and self-sat­is­fac­tion. We should be mod­er­ate and simple in our life­style and fol­low the teach­ings of Is­lam. —Islamabad

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