Voice of the Peo­ple

Morn­ing shows chaos

Pakistan Observer - - OPINION - BUSHRA ME­HBOOB

An ideal morn­ing with ex­quis­ite am­biance where celebri­ties wear­ing lat­est de­signer wear sit­ting on a cozy sofa sip­ping away their hot morn­ing bev­er­age in an el­e­gant style and hav­ing a ca­sual con­ver­sa­tion about a point­less topic along with some lame ex­change of ideas on daily is­sues is a true con­cept of a morn­ing show in our elec­tronic me­dia chan­nels, so ably reg­u­lated by PEMRA. I have of­ten thought about the pur­pose of these mind­less shows in our lives. De­spite their sense­less talk, dis­cus­sions on lame is­sues, cel­e­brat­ing wed­ding weeks of the peo­ple who are al­ready mar­ried and to en­sure ev­ery­body on earth knows how to make a face whiten­ing cream the view­ers just can’t get enough of them. But our me­dia’s silly idea of en­gag­ing the au­di­ence in the name of morn­ing show is per­fectly work­ing for our peo­ple. One show sets up a trend and all the oth­ers blind fold­edly start fol­low­ing it with­out think­ing of its con­se­quences. If one plans to do sum­mer-camp, the other one will start do­ing it. If one pro­ceeds with show­ing de­mons, all the oth­ers will start do­ing a show on it. In al­most ev­ery morn­ing show a so called trend of ‘wed­ding week’ is set which ev­ery chan­nel is sus­tain­ing. Cou­ples which are al­ready mar­ried are shown get­ting mar­ried to each other over and over again. Mu­sic, danc­ing, jump­ing, laugh­ing, gig­gling and daft, dumb, silly and fool­ish stuff which no in­tel­lect would like to watch is shown early in the morn­ing. Un­for­tu­nately, our me­dia has a huge im­pact on our so­ci­ety and also on our opin­ions and is re­spon­si­ble for a rev­o­lu­tion­ary change in the morals and ethics of our so­ci­ety.The me­dia can eas­ily shape our opin­ion in any way depend­ing on the ob­jec­tive. This means that a me­dia can por­tray any or­di­nary thing into an ex­tra or­di­nary thing that it may force us to think the other way around. The me­dia can some­times go out of the way in ex­ploit­ing our peo­ple and the same is be­ing done through our morn­ing shows that only depict ev­ery­thing rich and beau­ti­ful that may pro­vide en­ter­tain­ment to the peo­ple. But at the same time, they en­cour­age a sense of pity of not af­ford­ing such life­style. Our me­dia can play a vi­tal role by ed­u­cat­ing, lib­er­at­ing and by em­pow­er­ing the peo­ple. They should put their per­sonal ben­e­fits aside and show things that could be valu­able for Pak­istan and its peo­ple. These shows need to be orig­i­nal and try to present our coun­try in a good man­ner. We want a pos­i­tive side of en­ter­tain­ment not a vul­gar and cheap en­ter­tain­ment. We live in a Mus­lim state and it is our duty to act ac­cord­ing to our Is­lamic teach­ings, as these morn­ing shows have al­ready done enough de­struc­tion to our cul­ture and tra­di­tions, let us be who we are. —Via email

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