Bosch prod­ucts to be avail­able in Pak­istan soon

Pakistan Observer - - ECONOMY WATCH -

SALIM AHMED LA­HORE—BSH Haus­geräte GmbH, a 100-per­cent sub­sidiary of Robert Bosch GmbH Ger­many will be soon launch­ing Bosch home ap­pli­ance prod­ucts in Pak­istan. BSH is in touch with sev­eral prom­i­nent lo­cal busi­ness groups for pos­si­ble dis­tri­bu­tion part­ner­ships in Pak­istan. While speak­ing at the launch­ing cer­e­mony of the Bosch home ap­pli­ance, the Chief Ex­ec­u­tive Of­fi­cer of BSH in the UAE and re­spon­si­ble for the Mid­dle East­ern and South Asian Gokhan Si­gin said that his com­pany wants to ex­pand its dis­tri­bu­tion into Pak­istan with a newly setup re­tailer/dis­trib­u­tor net­work. “The coun­try is now one of the re­gion’s emerg­ing economies. With an­nual pop­u­la­tion growth of more than 2 per­cent, Pak­istan has one of the high­est growth rates in Asia. This re­sults in an in­creas­ing num­ber of house­holds, which have a need for home ap­pli­ances”, he added.

Quot­ing In­ter­na­tional Mon­e­tary Fund, Go­han Si­gin said the Pak­istan’s econ­omy is likely to post steady growth of around 5 per­cent per year up to 2020. The rea­sons for this in­clude the low in­fla­tion rate and a steadily grow­ing af­flu­ent con­sumer base, which is fore­cast to in­crease by around 6 per­cent an­nu­ally. Both fac­tors are hav­ing an over­all pos­i­tive ef­fect on lo­cal pur­chas­ing power, he added. Pak­istan is the sixth most pop­u­lous coun­try in the world, mak­ing it a very at­trac­tive mar­ket in­deed for the BSH. “On ac­count of the grow­ing pop­u­la­tion and a young pop­u­la­tion with the low me­dian age of 22, we see good busi­ness op­por­tu­ni­ties in Pak­istan for Bosch in the medium and long term”. We are tar­get­ing to be­come the Nr. 1 home ap­pli­ances sup­plier in Pak­istan by dou­bling the T/O year-on-year, he said.

He fur­ther said that the com­pany would fo­cus on the sale of home ap­pli­ances prod­ucts for grow­ing Pak­istani con­sumer base. “Pak­istan has a grow­ing per­cent­age of an af­flu­ent, dy­namic and fu­ture-ori­ented con­sumer base which is im­prov­ing its life­style trends and Bosch is keen to of­fer its world class Home Ap­pli­ances to con­sumers in Pak­istan, he said.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.