There are many western brands recently opened in Karachi and Lahore which sell nothing less than Rs 5,000. Only three per cent of all Pakistanis today can afford such luxury brands, therefore, the questions must arise in our minds as to why Pakistanis love to buy imported western brands? Why don’t we use the products made in our own country? Why are we becoming so brand conscious? In my opinion, this is the mindset of the Pakistanis to prefer western brands as compared to the local one. Buying imported products has become a common trend among Pakistani consumers.
It has been observed that local brands have quality products but they are also very high priced. So the sellers of local brands have to fix the prices of their products by keeping in their mind the affordability of the local people. We need to break our liking for artificial lifestyles and try to understand the economic condition of our country and stop being reckless about western brands. We must try to provide benefits to our own nation and make things affordable for Pakistanis.
No doubt Pakistan has always been looted and pifraged by the rulers and the people alike, but an average Pakistani has strong patriotic feelings for the country. We must, therefore, promote the concept of buying Pakistani products and discourage using of foreign products. Buy Pakistan should become a symbol of pride and in keeping with the concept of national culture and dignity.