Brand con­scious

Pakistan Observer - - OPINION - AYE­SHA AZIZ

There are many western brands re­cently opened in Karachi and La­hore which sell noth­ing less than Rs 5,000. Only three per cent of all Pak­ista­nis to­day can af­ford such lux­ury brands, there­fore, the ques­tions must arise in our minds as to why Pak­ista­nis love to buy im­ported western brands? Why don’t we use the prod­ucts made in our own coun­try? Why are we be­com­ing so brand con­scious? In my opin­ion, this is the mind­set of the Pak­ista­nis to pre­fer western brands as com­pared to the lo­cal one. Buy­ing im­ported prod­ucts has be­come a com­mon trend among Pak­istani con­sumers.

It has been ob­served that lo­cal brands have qual­ity prod­ucts but they are also very high priced. So the sell­ers of lo­cal brands have to fix the prices of their prod­ucts by keep­ing in their mind the af­ford­abil­ity of the lo­cal peo­ple. We need to break our lik­ing for ar­ti­fi­cial life­styles and try to un­der­stand the eco­nomic con­di­tion of our coun­try and stop be­ing reck­less about western brands. We must try to pro­vide ben­e­fits to our own na­tion and make things af­ford­able for Pak­ista­nis.

No doubt Pak­istan has al­ways been looted and pifraged by the rulers and the peo­ple alike, but an av­er­age Pak­istani has strong pa­tri­otic feel­ings for the coun­try. We must, there­fore, pro­mote the con­cept of buy­ing Pak­istani prod­ucts and dis­cour­age us­ing of for­eign prod­ucts. Buy Pak­istan should be­come a sym­bol of pride and in keep­ing with the con­cept of na­tional cul­ture and dig­nity.

— Karachi

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