IT has huge scope for new busi­ness ven­tures to at­tract youth

Pakistan Observer - - ECONOMY WATCH -

IS­LAM­ABAD—In­for­ma­tion Tech­nol­ogy ex­pert Syed Sal­man Ali said IT in to­day’s age could help in­tro­duce new busi­ness ven­tures for the youths in the coun­try. Talk­ing to a pri­vate news chan­nel, he said IT was a fast grow­ing field now-a-days but un­for­tu­nately it had never been prop­erly uti­lized due to the lack ex­per­tise and in­for­ma­tion. He said it was a very im­por­tant topic as we were liv­ing in the age of in­for­ma­tion adding there was a huge in­flux of in­for­ma­tion com­ing from dif­fer­ent sources and it was be­ing com­mu­ni­cated and pre­sented to the peo­ple af­ter be­ing used and fil­tered.

He said the world had turned into a global vil­lage of in­for­ma­tion and the im­por­tance IT could never be ne­glected as it had be­come the need of the hour. He said there were two medi­ums which were be­ing used in in­for­ma­tion tech­nol­ogy one was hard­ware and other was soft­ware added that hard­ware in­for­ma­tion was be­ing pre­sented on the com­put­ers, lap­tops, mo­bile de­vices, Ipad, Tabs, and on wrist­watches while the soft­ware tech­nol­ogy or the coded lan­guage be­ing used and pre­sented to the peo­ple on­line. Re­ply­ing to a ques­tion, he said the un­em­ploy­ment is­sue could be re­solved by work­ing on soft­ware in­dus­try on­line us­ing 3G, 4G net­works as the gov­ern­ment’s ap­pre­cia­ble ‘lap­top scheme’ had en­abled many youths to have ac­cess to this tech­nol­ogy and worked on­line eas­ily.

He said that peo­ple with ap­ti­tude of cre­ative ac­tiv­i­ties could go to the illustration, an­i­ma­tion and could work on the data base or start their own busi­ness on the google as it had be­come a big­gest ad­ver­tis­ing com­pany right now. Re­ply­ing about 3G and 4G net­work mech­a­nism, he said that 3G 4G could be uti­lized for the in­ter­net net­work­ing across the coun­try and luck­ily this fa­cil­ity had been in­tro­duced in the far-flung ar­eas of the coun­try also.

“In the IT field, the dig­i­tal mar­ket­ing plays very vi­tal role in the cur­rent sce­nario as it has the qual­ity of chang­ing it­self af­ter 5 to 6 years and be­ing moulded to­wards more good ac­cess of in­for­ma­tion as the Iphone has changed the world al­to­gether”, he added. He fur­ther said that the dig­i­tal mar­ket­ing helped to in­tro­duce your own page on the computer screen for ad­ver­tis­ing and blogs pur­poses to help other peo­ple to view your day-to-day ac­tiv­i­ties on­line. He em­pha­sised upon the need to be IT lit­er­ate to have ac­cess to his own data base, bio met­ric, health in­for­ma­tion, com­mu­ni­ca­tion, ac­count in­for­ma­tion on­line as IT had main­tained 180 mil­lion peo­ples’ data on­line which had re­placed ‘pat­wari and file cul­ture’ in the coun­try.—APP

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