Me­dia over­loaded

Pakistan Observer - - OPINION - WAJIHA MA­SUD

Me­dia in­flu­ence has grown ex­po­nen­tially with time. The me­dia boom has also brought revo­lu­tion­ary change in moral and ethics of the so­ci­ety. De­scrib­ing the role of me­dia in Pak­istan, the first main thing is that there is a lot of glam­our in me­dia. They cross all their lim­its and it is very dif­fi­cult to see var­i­ous pro­grammes with fam­ily.

Many vul­gar ac­tiv­i­ties are go­ing on in me­dia, due to a few bad per­sons who are the part of me­dia due to po­lit­i­cal in­flu­ence. An­other neg­a­tive role is that still there is not any role about pro­mo­tional ad­ver­tise­ment. Bad com­mer­cials cause bad ef­fect on the minds of the im­ma­ture chil­dren. Our so­cial me­dia is pro­mot­ing or so­cial­iz­ing wrong things like cur­rent ex­am­ple of Qan­deel Baloch, su­cide at­tempt of med­i­cal stu­dent, love af­fairs – all these things are de­stroy­ing our so­ci­ety. Now it is nec­es­sary that a role should be in­tro­duced to re­solve neg­a­tive roles and put lim­i­ta­tions on me­dia. If these mat­ters are re­solved, me­dia in Pak­istan can play a pos­i­tive role in the progress of Pak­istan. —Via email

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