Role of me­dia

Pakistan Observer - - OPINION -

WAJIHA MASUD

The me­dia boom has brought rev­o­lu­tion­ary change in the moral and ethics of the so­ci­ety. There is a lot of glam­our in me­dia. They cross all their lim­its and it is very dif­fi­cult to see var­i­ous pro­grammes with fam­ily. Many vul­gar ac­tiv­i­ties are go­ing in me­dia due to some non-pro­fes­sional ir­re­spon­si­ble peo­ple who are the part of me­dia due to po­lit­i­cal in­flu­ence.

An­other neg­a­tive role is that PEMRA has badly failed in reg­u­lat­ing the con­tent of the pro­grammes and com­mer­cial which casts neg­a­tive im­pact on the viewrts, par­tic­u­larly childen who have im­ma­ture, clean slate minds and per­cep­tions. So­cial me­dia is pro­mot­ing or so­cial­iz­ing wrong things like cur­rent ex­am­ple of a med­i­cal stu­dent Qan­deel Baloch’s su­cide at­tempt. Such things are de­stroy­ing the qual­ity, in­tegrity and cred­i­bil­ity of me­dia, im­pact­ing so­ci­ety badly. It is nec­es­sary that a role should be in­tro­duced and de­ter­mined to es­tab­lish cred­i­bil­ity of me­dia. If these mat­ters are re­solved, then me­dia can play a vi­tal role in progress in Pak­istan . — Karachi

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