Col­gate’s art con­test re­ceives over­whelm­ing re­sponse

Pakistan Observer - - ECONOMY WATCH - STAFF RE­PORTER

KARACHI—Since 16 years, Col­gate Pal­mo­live’s “My Bright Smile”™ Global Art Con­test has given chil­dren across the globe a plat­form to ex­press their cre­ativ­ity and show­case their artistic tal­ents. The con­test was held un­der the um­brella of Col­gate’s Oral Health Ed­u­ca­tion Pro­gram “Bright Smiles, Bright Fu­tures®” (BSBF), which not only gives chil­dren a cre­ative out­let to shine, but also ed­u­cates them about the ben­e­fits of good oral care.

Par­tic­i­pat­ing con­tes­tants range from chil­dren be­tween the ages of 6 to 9 years, and the con­test usu­ally re­ceives thou­sands of entries from across the coun­try. This year, “My Bright Smile”™ Global Art Con­test re­ceived an over­whelm­ing re­sponse from chil­dren across Pak­istan, with 110,283 entries from 2219 schools.

On the 27th of May, 2016, an ex­hi­bi­tion dis­play­ing var­i­ous entries was held at the Al­liance Française in Karachi, with Nahid Raza, Se­nior Artist & Prin­ci­pal, Arts Coun­cil In­sti­tute of Arts & Crafts, Rif­fat Alvi, Di­rec­tor VM Art Gallery and Mu­nawar Ali Syed, Vis­ual Artist & Teacher at In­dus Val­ley In­sti­tute of Art & Ar­chi­tec­ture and Vis­ual Stud­ies Depart­ment, Univer­sity of Karachi as the judges. Prizes were dis­trib­uted to the 100 best entries and these 12 lucky win­ners were se­lected for their ex­em­plary pieces of orig­i­nal art: To ac­knowl­edge the hard work and par­tic­i­pa­tion of all the con­tes­tants, each one was awarded a Col­gate “My Bright Smile”™ Cer­tifi­cate.

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