PCJCCI for pro­mot­ing ‘Made in Pak­istan’ tag

Pakistan Observer - - ECONOMY WATCH -

SALIM AHMED LA­HORE—“Made in Pak­istan-tag should be the hall­mark while go­ing for international mar­ket”, Shah Faisal Afridi, Pres­i­dent Pak­istan-China Joint Cham­ber of Com­merce and In­dus­try (PCJCCI) said. He was speak­ing at a dis­cus­sion ses­sion with a del­e­ga­tion from Pak­istan Footwear man­u­fac­tur­ers as­so­ci­a­tion. The dig­ni­taries present in the dis­cus­sion were the Ex­ec­u­tive Com­mit­tee mem­bers of the Footwear Man­u­fac­turer’s As­so­ci­a­tion in­clud­ing the secretary gen­eral, Lt. Col. Li­aqat Ali Qa­mar, Javed Iqbal Sid­diqui, Abid Hafeez and Younus.

Dur­ing dis­cus­sion, the prime is­sue un­der de­bate was the qual­ity and value ad­di­tion of footwear and leather re­lated prod­ucts in­clud­ing their mar­ket­ing and place­ment in the international mar­ket. Shah Faisal Afridi main­tained that ini­tia­tives should be taken by the footwear in­dus­try stake­hold­ers to com­pete the international footwear brands. Mod­ern­iza­tion in de­signs and new pro­duc­tion tech­niques should be prac­ticed by avoid­ing con­ven­tional ways, said Afridi. Afridi stated that in to­day’s mod­ern world, peo­ple are more con­scious about their ap­pear­ance com­pared to ear­lier times. Gone are the days when clothing and shoes were just ba­sic needs, he said ad­ding that nowa­days peo­ple like pos­i­tive change in their life style. Ac­cord­ing to Faisal Afridi, this pos­i­tive change gives man­u­fac­tur­ers an op­por­tu­nity to win the con­sumer mar­ket just by cre­at­ing some­thing new and in­no­va­tive for the cus­tomers.

He said that it is the time for Pak­istan to mar­ket only one brand that is “made in Pak­istan”. He was of the view that Busi­ness should be to­tally based on the cus­tomer needs, and mar­keters have to be cus­tomer ori­ented rather than be­ing pro- ducer ori­ented. He sug­gested to cre­ate a dy­namic footwear in­dus­try, which can­not be pos­si­ble with­out know­ing the international mar­ket needs, aes­thet­ics and com­fort. Ad­ding to the dis­cus­sion, the secretary gen­eral of Footwear Man­u­fac­tur­ers As­so­ci­a­tion Li­aqat Ali Qa­mar in­quired about the op­por­tu­ni­ties avail­able in China and how Pak-China Joint Cham­ber could be help­ful in ex­pand­ing ex­ports of footwear in Chi­nese mar­ket.

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