PCJCCI for promoting ‘Made in Pakistan’ tag
SALIM AHMED LAHORE—“Made in Pakistan-tag should be the hallmark while going for international market”, Shah Faisal Afridi, President Pakistan-China Joint Chamber of Commerce and Industry (PCJCCI) said. He was speaking at a discussion session with a delegation from Pakistan Footwear manufacturers association. The dignitaries present in the discussion were the Executive Committee members of the Footwear Manufacturer’s Association including the secretary general, Lt. Col. Liaqat Ali Qamar, Javed Iqbal Siddiqui, Abid Hafeez and Younus.
During discussion, the prime issue under debate was the quality and value addition of footwear and leather related products including their marketing and placement in the international market. Shah Faisal Afridi maintained that initiatives should be taken by the footwear industry stakeholders to compete the international footwear brands. Modernization in designs and new production techniques should be practiced by avoiding conventional ways, said Afridi. Afridi stated that in today’s modern world, people are more conscious about their appearance compared to earlier times. Gone are the days when clothing and shoes were just basic needs, he said adding that nowadays people like positive change in their life style. According to Faisal Afridi, this positive change gives manufacturers an opportunity to win the consumer market just by creating something new and innovative for the customers.
He said that it is the time for Pakistan to market only one brand that is “made in Pakistan”. He was of the view that Business should be totally based on the customer needs, and marketers have to be customer oriented rather than being pro- ducer oriented. He suggested to create a dynamic footwear industry, which cannot be possible without knowing the international market needs, aesthetics and comfort. Adding to the discussion, the secretary general of Footwear Manufacturers Association Liaqat Ali Qamar inquired about the opportunities available in China and how Pak-China Joint Chamber could be helpful in expanding exports of footwear in Chinese market.