SEED Ven­tures ac­quires, in­vests in DG 9-dig­i­tal col­lab­o­ra­tion

Pakistan Observer - - ECONOMY WATCH -

SALIM AHMED LAHORE—SEED Ven­tures has ac­quired Click 9 and merged it with Gizelle Dig­i­tal to form DG-9. These two dig­i­tal houses were merged to cre­ate a sin­gu­lar plat­form that can ef­fec­tively ad­dress the dig­i­tal re­quire­ments of the lo­cal mar­ket. Gizelle Dig­i­tal and Click 9 were orig­i­nally in­cu­bated at SEED In­cu­ba­tion Cen­tre, one of SEED’s ven­tures and an all-pur­pose busi­ness in­cu­ba­tion cen­tre. Over the course of their in­cu­ba­tion, both start-ups stayed true to their vi­sion and were able to cre­ate rep­utable names in dig­i­tal mar­ket. The per­for­mance of both in­cu­ba­tees dur­ing the in­cu­ba­tion pe­riod re­flected their strong busi­ness ap­ti­tude, and po­ten­tial for growth. Re­sul­tantly, SEED came forth to sup­port them to ex­pand and scale up their busi­nesses. Both Gizelle Dig­i­tal and Click 9 pre­sented their new busi­ness plans, and af­ter the due dili­gence of both, SEED is an­nounc­ing in­vest­ment, and a merger of these two en­ti­ties.

The newly formed or­gan­i­sa­tion has been named DG9 Pri­vate Lim­ited. SEED has com­mit­ted to in­vest in DG9 through sev­eral rounds of fund­ing, to help them reach the speed which will help them scale up as mu­tu­ally de­cided. Waqar As­ghar, Di­rec­tor DG-9 ex­pressed his view point say­ing, “Lo­cally a big gap ex­ists for op­ti­mum dig­i­tal so­lu­tions for SMEs. These or­gan­i­sa­tions are us­ing prod­ucts and so­lu­tions that are not tai­lored to their needs; in ad­di­tion there is no focus on pro­vid­ing as­sis­tance that can help cus­tomers utilise these prod­ucts and so­lu­tions to their max­i­mum po­ten­tial.”

Com­ment­ing on the merger, Faraz Khan, CEO and Co­founder SEED Ven­tures said, “This merger am­pli­fies our orig­i­nal man­date with re­spect to digi­tis­ing en­ter­prises. The ex­pe­ri­ence and ex­per­tise of Click 9 and Gizelle Dig­i­tal have fused to­gether as DG-9. We are now in a much stronger po­si­tion to work with the clients, gain a clear un­der­stand­ing of their value chains, its gaps and sub­se­quently de­sign prod­ucts and so­lu­tions that can ef­fec­tively ad­dress those gaps. A sound com­pre­hen­sion of client needs will help DG9 pre-empt client needs, and de­sign prod­uct ex­ten­sions or so­lu­tions that can meet the needs of a grow­ing busi­ness, and help clients reach out to larger mar­kets.” Kan­wal Mas­roor, Di­rec­tor DG-9 said, “In to­day’s com­pet­i­tive world, col­lab­o­ra­tion is the new way to do busi­ness. Suc­cess and ex­pan­sion can­not be achieved in iso­la­tion.

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