SEED Ventures acquires, invests in DG 9-digital collaboration
SALIM AHMED LAHORE—SEED Ventures has acquired Click 9 and merged it with Gizelle Digital to form DG-9. These two digital houses were merged to create a singular platform that can effectively address the digital requirements of the local market. Gizelle Digital and Click 9 were originally incubated at SEED Incubation Centre, one of SEED’s ventures and an all-purpose business incubation centre. Over the course of their incubation, both start-ups stayed true to their vision and were able to create reputable names in digital market. The performance of both incubatees during the incubation period reflected their strong business aptitude, and potential for growth. Resultantly, SEED came forth to support them to expand and scale up their businesses. Both Gizelle Digital and Click 9 presented their new business plans, and after the due diligence of both, SEED is announcing investment, and a merger of these two entities.
The newly formed organisation has been named DG9 Private Limited. SEED has committed to invest in DG9 through several rounds of funding, to help them reach the speed which will help them scale up as mutually decided. Waqar Asghar, Director DG-9 expressed his view point saying, “Locally a big gap exists for optimum digital solutions for SMEs. These organisations are using products and solutions that are not tailored to their needs; in addition there is no focus on providing assistance that can help customers utilise these products and solutions to their maximum potential.”
Commenting on the merger, Faraz Khan, CEO and Cofounder SEED Ventures said, “This merger amplifies our original mandate with respect to digitising enterprises. The experience and expertise of Click 9 and Gizelle Digital have fused together as DG-9. We are now in a much stronger position to work with the clients, gain a clear understanding of their value chains, its gaps and subsequently design products and solutions that can effectively address those gaps. A sound comprehension of client needs will help DG9 pre-empt client needs, and design product extensions or solutions that can meet the needs of a growing business, and help clients reach out to larger markets.” Kanwal Masroor, Director DG-9 said, “In today’s competitive world, collaboration is the new way to do business. Success and expansion cannot be achieved in isolation.