UBL crosses 1m fans on FB

Pakistan Observer - - EONOMIC WATCH - STAFF RE­PORTER

KARACHI—United Bank Lim­ited (UBL), Pak­istan’s Best Bank as de­clared at the Pak­istan Bank­ing Awards 2016, re­cently be­came the first Pak­istani bank to achieve 1 mil­lion likes on its Face­book page.

Ac­cord­ing to UBL, the mile­stone is a tes­ta­ment to the bank’s achieve­ment of hav­ing the largest and fastest grow­ing Face­book page amongst banks in Pak­istan. The bank has launched ex­ten­sive ac­tiv­i­ties on so­cial me­dia and ac­tively in­ter­acts with its fans on a va­ri­ety of top­ics to in­crease en­gage­ment.

“No other bank in Pak­istan, till date, has been able to achieve this goal; this re­in­forces UBL’s com­mit­ment to­wards be­ing pro­gres­sive and in­no­va­tive” said Ali Habib, Head of Cor­po­rate Af­fairs & Mar­ket­ing at UBL. “This has been made pos­si­ble only with the sup­port and en­cour­age­ment of our cus­tomers and their ap­pre­ci­a­tion of the brand.”

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