M USAMA A few years ago summer season in Karachi used to bring loadshedding and hot weather with itself. But now summer just not only brings hot weather and loadshedding but also the summer collections of different clothing brands. And to endorse their collection all brands choose beautiful models and actresses who look more beautiful in their dresses. Then the beautiful pictures of beautiful models in beautiful dresses are displayed on hoardings and signboards all over the city. This advertisement tactic has been very successful so far because such signboards have been able to attract the attention of not only women but also men.
Wait, men! Is there anything of your interest in these collections displayed on these signboards? Well I don’t know the answer to this question but what I know is that Summer Collections have become very popular among women and even men don’t mind it and willingly part with the money they have in their pockets. — Karachi