Sum­mer col­lec­tion

Pakistan Observer - - OPINION -

M USAMA A few years ago sum­mer sea­son in Karachi used to bring load­shed­ding and hot weather with it­self. But now sum­mer just not only brings hot weather and load­shed­ding but also the sum­mer col­lec­tions of dif­fer­ent cloth­ing brands. And to en­dorse their col­lec­tion all brands choose beau­ti­ful mod­els and ac­tresses who look more beau­ti­ful in their dresses. Then the beau­ti­ful pic­tures of beau­ti­ful mod­els in beau­ti­ful dresses are dis­played on hoard­ings and sign­boards all over the city. This ad­ver­tise­ment tac­tic has been very suc­cess­ful so far be­cause such sign­boards have been able to at­tract the at­ten­tion of not only women but also men.

Wait, men! Is there any­thing of your in­ter­est in th­ese col­lec­tions dis­played on th­ese sign­boards? Well I don’t know the an­swer to this ques­tion but what I know is that Sum­mer Col­lec­tions have be­come very pop­u­lar among women and even men don’t mind it and will­ingly part with the money they have in their pock­ets. — Karachi

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