Ufone an­nounces CSR ini­tia­tive

Pakistan Observer - - 14 - STAFF RE­PORTER

IS­LAM­ABAD—Ufone, an­nounced a unique cam­paign that will shed lime­light on 3 dif­fer­ent hu­man­i­tar­ian ini­tia­tives. This Ufone Ra­mazan 2016 cam­paign will do­nate free me­dia space on tele­vi­sion chan­nels, news­pa­pers, bill­boards and dig­i­tal me­dia to the 3 in­di­vid­u­als, en­abling them to reach out widely to the masses with their mes­sag­ing seek­ing in­spi­ra­tion and sup­port to their causes for the ben­e­fit of the de­serv­ing. Ufone has ad­di­tion­ally also de­vel­oped the con­tent for this pro­mo­tion on all medi­ums.

The 3 ini­tia­tives un­der this cam­paign are Op­er­a­tion Eid Child, Dee­war-eMehrbani, and Khaana Ghar. All 3 ini­tia­tives have been con­ceived and are con­ducted by in­di­vid­u­als in their per­sonal ca­pac­i­ties. Th­ese are be­ing high­lighted by Ufone to in­spire sim­i­lar ven­tures and to in­vite par­tic­ipa- tion in the on­go­ing ac­tiv­i­ties.

“The tele­com in­dus­try is gen­er­ally seen as spend­ing sub­stan­tially on its own me­dia ad­ver­tis­ing, brand pro­mo­tions and celebrity en­dorse­ments, but with our Ra­mazan 2016 cam­paign we have changed the par­a­digm by pro­vid­ing me­dia pro­jec­tion to rel­a­tively small but highly im­pact­ful ini­tia­tives, said Rainer Rathge­ber, CEO Ufone, and added, “Ufone’s brand is all about U and th­ese or­gan­i­sa­tions are a role model for such an at­ti­tude. We hope through our lead other com­pa­nies too will be en­cour­aged to come up with strate­gies to show own­er­ship of so­cial is­sues.”

The pur­pose of launch­ing this cam­paign in the Holy month of Ra­mazan is to in­spire view­ers to sup­port the vul­ner­a­ble and un­der­priv­i­leged in their com­mu­ni­ties by ei­ther do­ing their own acts of gen­eros­ity or by sup­port­ing the work of th­ese three or­ga­ni­za­tions.

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