Ap­ple ex­pected to show­case new pow­ers for Siri

Pakistan Observer - - ECONOMY WATCH -

LON­DON—Ap­ple Inc is ex­pected to show off new abil­i­ties for its Siri dig­i­tal as­sis­tant on Monday by de­but­ing tools to let de­vel­op­ers work with the com­pany’s ar­ti­fi­cial in­tel­li­gence. Ap­ple’s iPhone sales have be­gun to level off and it is turn­ing in­creas­ingly to ser­vices for growth. Key to that is sat­is­fy­ing de­vel­op­ers of apps, who want more from Ap­ple: high on their list is bet­ter use of Siri. Ap­ple has been work­ing on let­ting Siri work di­rectly with ap­pli­ca­tions cre­ated by out­side de­vel­op­ers and hopes to have such tools ready in time for its World­wide De­vel­oper Con­fer­ence, tech­nol­ogy pub­li­ca­tion The In­for­ma­tion has re­ported.

Ap­ple hopes to ex­pand Siri’s ca­pa­bil­i­ties well be­yond Ap­ple apps and search­ing the Web. An ex­am­ple might be to al­low the personal as­sis­tant to book a ride through a ride-hail­ing app listed in Ap­ple’s App Store. “What you are see­ing is just a lack of en­thu­si­asm around apps,” said an­a­lyst Brian Blau of tech re­search com­pany Gart­ner. “If a de­vel­oper can get ac­cess to their cus­tomer wher­ever they are, what­ever de­vice they are on, that would be the best sit­u­a­tion.” Siri is the most vis­i­ble as­pect of Ap­ple’s ar­ti­fi­cial in­tel­li­gence pro­gram, or AI. Ri­vals such as Mi­crosoft Corp and Al­pha­bet Inc’s Google are in­vest­ing heav­ily in their own dig­i­tal as­sis­tants, an­a­lysts say.—Agen­cies

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