The Morn­ing Shows

Pakistan Observer - - OPINION -

PARSA KHEMANI

Ime­dia want to draw the at­ten­tion of the read­ers and the con­cerned

reg­u­la­tors to­wards the con­tent and man­age­ment of the morn­ing shows be­ing tele­cast by our elec­tronic me­dia out­lets. Th­ese shows caste a great im­pact on our lives and men­tal well-be­ing be­cause of the di­a­logues usu­ally used by the char­ac­ters to com­mu­ni­cate. Th­ese morn­ing shows are mostly planned and both neg­a­tive and pos­i­tive things are im­parted, par­tic­u­larly to the main tar­get au­di­ence, i.e. the housewives, the easy-prey seg­ment of the so­ci­ety. Ev­ery day, in th­ese morn­ing show, the hosts swirl and dance with the star guests. Th­ese glam­orous hosts are so at­trac­tive, ap­peal­ing and pro­fes­sional trained to en­act well which is most suited for a the­atri­cal per­for­mance rather than de­rail­ing and af­fect­ing the minds of housewives by per­form­ing in th­ese morn­ing show. The things which they dis­cuss are the mes­sage they de­liver is just telling our so­ci­ety not to wear du­pat­tas, leave hi­jabs, ex­pose their legs, be ex­plicit in your thoughts, dis­card the in­sti­tu­tion of home and fam­ily, go out for dat­ing and match-mak­ing, adopt mod­ern tech­niques to look pretty and be at­trac­tive and wear such dresses as are af­ford­able or not un­der the mea­gre means of in­come of the fam­ily. I think, th­ese shows should high­light so­cial is­sues in a serene, sober, de­cent and docile man­ner so as to pro­mote cul­ture of de­cency, fam­ily ce­men­ta­tion and respect for mankind, es­pe­cially for el­ders. —Karachi

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