Coca-Cola bev­er­ages Pak­istan con­cludes Ra­mazan Food Drive

Pakistan Observer - - ECONOMY WATCH -

ISLAMABAD—Coca-Cola Bev­er­ages Pak­istan Limited (CCBPL) suc­cess­fully con­cluded its 4th An­nual Ra­mazan Food Drive. The cam­paign cel­e­brated the spirit of giv­ing by as­sist­ing the most un­der­served com­mu­ni­ties across the coun­try. This year the com­pany with the sup­port of its em­ploy­ees raised PKR 5 mil­lion for the dis­tri­bu­tion of 2000 food pack­ages amongst 10,000 peo­ple. In the last 4 years the com­pany in part­ner­ship with its em­ploy­ees has con­trib­uted over PKR 17 Mil­lion for the pro­vi­sion of ba­sic food items in un­der­priv­i­leged ar­eas.

CCBPL Di­rec­tor for Pub­lic Af­fairs and Com­mu­ni­ca­tions, Mr. Za­far Ab­bas Jafri said: “Char­ity be­gins at home and for this rea­son ev­ery year in Ra­madan we mo­ti­vate our em­ploy­ees to ac­tively take part in this food drive. It is im­por­tant for us to be there in per­son; to in­ter­act with the peo­ple we are serv­ing; not just dis­tribut­ing ra­tions, but build­ing re­la­tion­ships with the com­mu­ni­ties we op­er­ate in. The cam­paign has al­ways brought home a num­ber of valu­able lessons to us here at CCBPL; the act of giv­ing makes us stronger as a team; over­com­ing our in­di­vid­ual dif­fer­ences to serve a greater good.—PR

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